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4 people found this helpful
And now for something completely different...
on 21 April 2000
This is about as far away from a traditonal business book as you can get. The Cluetrain Manifesto is about the end of business as usual and the role of the Internet as the empowerer to the masses. It whitewashes the world that traditional marketing and advertising paint. The authors clearly present a simple choice to businessmen. Ride the Cluetrain, understand that markets are conversations, and that customers and workers will have these conversations whether you like it or not, or lose your business. The book is written in an anecdotal fashion and as such some of it should be taken with a pinch of salt. An interesting and provocative read - not for the faint hearted or unimaginative.