Customer Reviews

The Financial Times Guide to Strategy

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Yet another excellent business book from the FT imprint. This book is focused on giving managers the tools they need to produce appropriate strategies at the level they will be most useful - right at the sharp end of business, where the company meets its customers.
The practical sections of the book look at business strategy from a business unit and corporate point of view. The corporate strategy section is (understandably) less hands-on and more theoretical than the business unit section.

If you are in need of a quality business strategy and are looking for the right tools to helo you elucidate it, you need read no further.
However, if you are not in such a hurry, the final two sections of the book are well worth reading. They cover, respectively, strategic thinkers, and strategic concepts, tools, and techniques. These sections of the book provide a good 'crash course' in strategic theory, and are a great jumping off point to learn more about specific areas in greater depth.

All in all, a great resource for managers in need of a practical strategic toolkit.