Customer Reviews


5 Reviews
5 star:
 (3)
4 star:
 (2)
3 star:    (0)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
Share your thoughts with other customers
Create your own review
 
 
Most Helpful First | Newest First

7 of 7 people found the following review helpful
5.0 out of 5 stars The Quintessential Marketing Textbook, 1 Jun 2004
By 
G. Slessor (Maidstone, UK) - See all my reviews
(REAL NAME)   
This review is from: Principles of Marketing: European Edition (Paperback)
"Principles of Marketing" is regarded among most academics as the fundamental starting point for students of their discipline.
It is easy to understand and digest and is backed up by numerous practical examples to give credence to the basics of theory being described.
The focus is predominantly on mainstream marketing, with less attention paid to charity or database marketing techniques but provides a helpful entry point into more detailed techniques.
Despite its intimidating size and volume of content this book comes highly recommended to beginners in the fields of academia or marketing practice alike.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


5.0 out of 5 stars Five Stars, 8 July 2014
Verified Purchase(What is this?)
excellent
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


4.0 out of 5 stars Great for business and marketing students, 22 May 2013
By 
Mr. Richard The book boy "Book boy" (UK) - See all my reviews
(VINE VOICE)    (TOP 500 REVIEWER)   
Verified Purchase(What is this?)
This review is from: Principles of Marketing: European Edition (Paperback)
Philip Kotler is a very well known marketing expert. I bought this book for my daughter who is doing a business degree. She finds it very useful for basic facts and referencing but there was only one copy in the library so buying one on Amazon was essential for her course .

This is an older version of a classic text and can be picked up for very little money through Amazons marketplace sellers. Most business and marketing courses will recommend Kotler as essential reading. He has a very nice style and explains the fundamentals of marketing in this book and how marketing is applied within the business context.
The latest version would obviously be more up to date but the principles have not changed that much since this edition. The newer text obviously commands a much higher price but this older version will do for the first year of her course.

Any book by Philip Kotler will be an excellent read and reference for any business course. This book was supplied quickly via the Amazon marketplace, a great place to search for text book bargains !
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


4.0 out of 5 stars Principles of Marketing: European Edition, 1 Aug 2009
By 
C. A. Bates "C. A. Bates" (Blackburn, GBR) - See all my reviews
(REAL NAME)   
This review is from: Principles of Marketing: European Edition (Paperback)
It was extremely helpful in helping me pass my exam. I sure it will help me in my final year of university as I won't have to fight for a copy
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


18 of 33 people found the following review helpful
5.0 out of 5 stars Classic text communicated simply, great for CIM studies., 15 Sep 2001
By A Customer
This review is from: Principles of Marketing: European Edition (Paperback)
In addition to a full review of what marketing is and how is can be used the text gives key case studies based around large OEM's. A must for any practicing marketeer.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


Most Helpful First | Newest First

This product

Principles of Marketing: European Edition
Principles of Marketing: European Edition by Prof Veronica Wong (Paperback - 6 July 2001)
Used & New from: 0.01
Add to wishlist See buying options
Only search this product's reviews