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4.0 out of 5 stars An introductory book on B2B marketing
This book gives the reader some introduction into B2B marketing. It is suitable for undergraduates, or practitioners who need some basic ideas about business marketing.

This book contains a few outdated examples and websites. Also the layout of this book is not very good. A new edition is required.
Published on 7 Jan 2008 by Bill Jiang

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2.0 out of 5 stars The book didn't look good
This used book was supposed to be in a good state, but in fact looks very very used from the inside. It is all highlighted, scratched and dirty.
Published 12 months ago by Yuliya van den Heuvel


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2.0 out of 5 stars The book didn't look good, 19 Aug 2013
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This review is from: Business-to-Business Marketing: A Step-by-Step Guide (Paperback)
This used book was supposed to be in a good state, but in fact looks very very used from the inside. It is all highlighted, scratched and dirty.
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4.0 out of 5 stars An introductory book on B2B marketing, 7 Jan 2008
This review is from: Business-to-Business Marketing: A Step-by-Step Guide (Paperback)
This book gives the reader some introduction into B2B marketing. It is suitable for undergraduates, or practitioners who need some basic ideas about business marketing.

This book contains a few outdated examples and websites. Also the layout of this book is not very good. A new edition is required.
Help other customers find the most helpful reviews 
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Business-to-Business Marketing: A Step-by-Step Guide
Business-to-Business Marketing: A Step-by-Step Guide by Mr Ray Wright (Paperback - 17 Dec 2003)
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