on 27 January 2010
I am almost 40 pages into the book and it is difficult to write a review...
Am I enjoying the read? Yes. Has the book got all the pages? No. Are the pages in the correct order? No.
I am missing pages 40-41 (hence only getting almost 40 pages through it!) and pages 38-50 are mixed up with pages 128-140. It's obviously very annoying.
I have complained to Amazon UK and they speedily sent me out another copy. ANOTHER COPY WITH THE SAME PAGES MISSING AND MUDDLED UP! I could arrange a replacement via the publisher but I really can't be bothered. After all there are people dying in the world and I'm complaining about a book with the pages in the wrong order. I must resign to the fact that it's less hassle flicking backwards and forwards through the book than chasing another copy. As for pages 40-41, I guess I will never know what nuggets of architectural information lie within!
Maybe I have been unlucky, but be warned if you are going to by this book - I have now received two copies that have been incorrectly printed.
Conversely I have really enjoyed reading pages 1-37!
1 of 2 people found the following review helpful
The mall where you shop, the coffee shop where you take your breaks, the museum that you visit - wherever you go, you are walking through a "brandscape," or branded world. Anna Klingmann describes this aesthetic experience in her eye-opening study of branding in all its forms, with a special focus on architecture. Offering a unique perspective, Klingmann breaks down the strategy behind well-known brands such as Disney, Apple and Starbucks. She also parses the experiences that brandmakers create everywhere from cruise ships to casinos to that "urban entertainment district" where you might have suffered your latest attack of brand overload. Klingmann's text meanders at times, yet her trenchant analysis is rewarding. getAbstract recommends this book to anyone seeking a perceptive analysis of branding strategies - with an unusual recognition of how architecture and landmarks serve to generate a brand image.