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5.0 out of 5 stars Think again
This is a fantastic book which forced me to rethink my approach to media, but in an important parallel my approach to branding. Yes the book is very academic, theoretical and philosophical, but in considering the various points the authors make I've found that I've applied key elements from it to how I think about my work. A recommended read for anyone wanting think...
Published 5 months ago by Paul Bailey

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0 of 2 people found the following review helpful
1.0 out of 5 stars Pointless drivel
This book is a collection of pointless meaningless academic tosh.
I still struggle to understand the point of the chapters - as an academic book it lacks relevance outside of a lecture theatre.
I cannot see what it contributes to the debates surrounding Media, new or old.
The title is also very misleading. One for the charity shop.
Published 9 months ago by Pinky


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5.0 out of 5 stars Think again, 4 Nov 2013
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Paul Bailey - See all my reviews
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This review is from: Life After New Media: Mediation as a Vital Process (Hardcover)
This is a fantastic book which forced me to rethink my approach to media, but in an important parallel my approach to branding. Yes the book is very academic, theoretical and philosophical, but in considering the various points the authors make I've found that I've applied key elements from it to how I think about my work. A recommended read for anyone wanting think beyond an object-centric view of media.
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5.0 out of 5 stars Compelling read!, 9 Sep 2013
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This review is from: Life After New Media: Mediation as a Vital Process (Hardcover)
This book is an original contribution to debates on (new) media, where it theorizes media not as discrete objects representing reality, but instead as processes of mediation. Here media are seen to actively contribute to the construction of reality, where they are involved in bringing about the events they describe. This vision of media performativity, which emphasises our entanglement and co-emergence as living beings with media (as a hybrid process), tries to overcome the binaries (or false divisions) that still commonly structure media research, such as subjectivity and objectivity and determinism and constructionism, but also `those between production and consumption, text and image, and language and materiality.' (203) Mediation in the authors' view then relates to the `economic, cultural, social, technical, textual, political, and psychological processes through which a variety of media forms continue to develop and stabilize over time.' (203) Importantly, they also focus on the ethical necessity of making a "cut" to media processes in order to contain them. `There are not only processes', they argue, following Derrida. We have a responsibility to focus on the differentiations that are made through processes of "differential cutting", where our incisions in the flow of life are also ethical decisions. For `it is via points of temporary stabilization between human, corporeal, and technical agency that partial decisions are being made, connections between bodies are being established, aesthetic and political transformation is being achieved, and power is taking effect over different parts of "the network" in a differential manner.' (200)
Throughout the book the authors engage with a variety of critical theorists, from Bergson, Deleuze and Derrida to Heidegger, Levinas, and Stiegler, but also with feminist materialist theorist such as Barad, Haraway and Braidotti. The readings the authors provide are highly accessible, and could function as a very good introduction to these thinkers further thoughts. The book's theoretical background is highly enlivened by a large variety of case studies that explore processes of mediation in today's technologically entrenched bio-mediated environments, in which life itself is to be understood as a medium. They focus on the performative aspects of the cut in photography, the mediation of the Large Hadron Collider and the credit crunch, Ambient Intelligence, processes of self-mediation through cosmetic surgery, and the bio-ethics and agency of Facebook.
In the last chapter the authors argue to re-conceptualise and re-perform critical theory as a creative and playful tool to break down binary distinctions, especially between critical theory and media practice. Kember and Zylinska `perform' their argument throughout the book by cross-cutting their chapters with their own `creative-critical' photographic and literary work. Through this endeavour they want to rethink media studies themselves to focus on the performativity of theory and on creativity as critique. For Kember and Zylinska then, scholarship is not about knowing the world, it is about producing it.
This book is not afraid to tackle controversies, nor to cross the boundaries between the sciences, the arts and the humanities. It offers a compelling narrative, providing fresh insights all along the way. A recommended read for both media theorists and students, as well as those interested in bio-ethics, critical theory and science and technology studies.
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0 of 2 people found the following review helpful
1.0 out of 5 stars Pointless drivel, 12 July 2013
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This review is from: Life After New Media: Mediation as a Vital Process (Hardcover)
This book is a collection of pointless meaningless academic tosh.
I still struggle to understand the point of the chapters - as an academic book it lacks relevance outside of a lecture theatre.
I cannot see what it contributes to the debates surrounding Media, new or old.
The title is also very misleading. One for the charity shop.
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Life After New Media: Mediation as a Vital Process
Life After New Media: Mediation as a Vital Process by Joanna Zylinska (Hardcover - 16 Oct 2012)
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