Most helpful positive review
2 of 2 people found the following review helpful
on 12 April 2011
This book is a must for any modern designers looking to understand usability greater. Im currently developing a service, and many principles of service design are explained in depth in this book (customer journeys, waiting in lines) and subsequently helped me move in the right direction. This book talks about the sense designers should implement into their products.
He explains things in a coherent manner, and is an excellent read. I would recommend this book as a must to any product/service designers and students.