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Customer Reviews

4.0 out of 5 stars8
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on 12 April 2011
This book is a must for any modern designers looking to understand usability greater. Im currently developing a service, and many principles of service design are explained in depth in this book (customer journeys, waiting in lines) and subsequently helped me move in the right direction. This book talks about the sense designers should implement into their products.
He explains things in a coherent manner, and is an excellent read. I would recommend this book as a must to any product/service designers and students.
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on 5 October 2013
A great book which makes some nice points about the nature of designing for complexity.

However it feels a little too long and rambling at times. In particular the first couple of chapters really labour the point about the difference between complexity (lots of things are complex by their nature) and being complicated (things only seem complicated if they're badly designed). It was as if the author really wanted to hammer home the central premise of the book early on in the fear that otherwise you might not understand. The irony of course is that this makes a not very complex concept seem somehow complicated...

That said this is a good, entertaining, and thought-provoking book which is well worth a read by anyone interested in design.
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on 30 November 2011
he does it again! Donald is just amazing when it comes to explaining Complex systems and how to create better products.
This book contains some stuff from his previous published books, but this book is more about Experience Design.

I don't recall his previous books containing much information about Experience Design. THIS book does that. I feel that Donald deliberately waited with explaining and describing experience design since he first wanted his audience to learn the basic principles of usability. When you know the basics of product design (usability), you can then build up your skills with experience design (user experience).

Excellent examples are provided as usual and the book is well written :)

Thumbs up yet again.
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on 15 February 2013
I've read a few Norman books and I can say with no hesitation - they are all a tough read but if you can leave it for a while and pick it up again - there is always valuable information to be harvested from his work
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on 17 March 2014
Great book! Used it in my 3. semester project. Don't eat all the stuff that this guys says in the book without a bit of consideration and criticism, but use it as inspiration.
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on 11 March 2016
Really useful
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on 4 January 2016
Excellent
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on 8 October 2014
Sorry Norman, but this book is like a GCSE low standard of writing - 'PEE' Point, example, explain. It is good if you have a very minimal understanding of ergonomics and design but I did not find this to be a challenging read.
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