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Rather disappointed after hearing so many positive reviews
on 14 May 2014
I bought this book after reading so many positive reviews about the author's TED talk and reviews of this book by others. I'm afraid I was rather disappointed with it.
Starting with why is a brilliant idea - tell people why you're doing something, before you tell them what you're doing or how you're going to do it. Get people to buy into the ethos behind something or some company. The concept is quite simple, and the initial chapters of the book use examples of companies (including Apple) to make that point very effectively.
The issue I had was that that point was then reiterated, but in slightly different ways, in later chapters.
I was hoping that I'd get more from this book than I did.