Most helpful positive review
30 of 32 people found the following review helpful
on 4 July 2010
I saw the ted-talk by Simon Sinek and wanted to read more about his ideas. This book is easy to read and gives some interesting insights on how to communicate.
I have tested it at work and it works. I gave a talk at a conference recently and people congratulated me on the clarity of my presentation. Really, what I did was to start with why.
More interesting to me, I think that this book provided the secret of how one specific person I know (a genious in communication) actually behaves when he enters the stage.