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on 28 December 2013
Wonderful bite-sized anecdotes from the world of advertising and thoughts on life on a much broader level. Provocative and practically useful in equal measure.
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on 27 October 2014
What can I say? The most wisdom-per-page of any book on advertising I've come across. Entertaining, approachable and rewarding read even for non ad people.
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Not sure it's all that profound but it's entertaining and (somewhat) thought-provoking. Not sure I'd have paid full price but I definitely enjoyed it.
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on 17 June 2013
Another great book from Dave Trott. A fantastic read with lessons applicable throughout life; not just advertising! Funny and to the point. Brilliant.
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5 of 7 people found the following review helpful
on 23 May 2013
clever thinking and ordinary words
win over
ordinary thinking and clever words
Dave is a master of his craft, a fabulous book
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6 of 9 people found the following review helpful
on 23 May 2013
This really is a must-read book.

Enjoy a great writer on top form.
Admire Dave Trott's crisp, terse and haiku like style.
Read stories that illustrate Dave's thesis.
Outthink the competition by being creative.
Learn about Stanley Pollitt's sheep.
Regale your friends with the paradox of The Ship of Theseus
Discover how plumbers and advertising executives build trust
By the end you might think the often overused terms "masterpiece" and "master-class" are appropriate.

This collection of short essays is a joy to read and as they say "really makes you think."

Mr Trott has enjoyed a glittering advertising career and this quality of this book helps explain why.

The anecdotal approach will not be to everyone's taste. And the clipped prose makes the book better for repeated short sessions rather than a sit down holistic read.

But the contents and the style are highly distinctive.

The way it is written makes it particularly well suited to the Kindle format as the short sentences and self-contained tales are easy to navigate.

It uses many different illustrative examples to drive home the message that creative thinking solves problems and creates value. Both the style and substance of the book combine to convince you that Dave Trott is right with his argument.

Once you have read this book you won't forget it. Nor its message.

Only downside it you might start trying to write in Dave's style.
Not easy. He does it better.
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on 28 April 2015
Great quality cover and internal pages.
Good book so far. Only 1/3 completed currently.
Shipping and quality both great.
Thank you
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on 23 September 2013
this book has some nice qualities- well expressed (simple and clear) nice examples.
I think that it's a little hyped up but not a bad read.
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on 12 October 2013
Some really useful nuggets of insight in here delivered in a really easy to understand story telling style.

Really enjoyable read.
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on 15 November 2013
Great examples of creative approach. It does not mean all your efforts will turn out this way, it's more about a mentality. I'm inspired.
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