Our little one absolutely loves this book - it's the one he takes out of his book box the most frequently and he knows it well enough that he hurries us through until we get to his favourite pages - the fluffy polar bear, the chimps team party and the elephant. The mix of colours and textures combined with flaps of paper and cloth make for an interactive experience. There aren't too many words so very young children won't get bored and it's not too daunting when they start to learn to read.
If there's one down-side, it's that all of the interactive elements are on the right hand of the double-page spread, so it very much prefers right-handedness. A more even spread of interaction across both sides of the page would have got it full marks.