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2 of 2 people found the following review helpful
5.0 out of 5 stars Deluxe look at how the web sells luxury
How do you market luxury items, which by definition are exclusive, on the internet, which by definition is accessible to the masses? This is the conundrum facing the luxury products industry, explains high-end marketing strategist Uché Okonkwo, and most deluxe brands have failed to find a solution - so far. Prada didn't even have a website until 2007. Today,...
Published on 25 Oct 2010 by Rolf Dobelli

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3 of 4 people found the following review helpful
3.0 out of 5 stars Precise, well informed, but boring
Good product, very clear, full of useful (and less useful) tips.
Unfortunately the font is wrong and too small (I'm in the 30s, not an old chap...) and the style is quite boring...
Published on 9 April 2010 by Mordecai Richler


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2 of 2 people found the following review helpful
5.0 out of 5 stars Deluxe look at how the web sells luxury, 25 Oct 2010
By 
Rolf Dobelli "getAbstract" (Switzerland) - See all my reviews
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This review is from: Luxury Online: Styles, Systems, Strategies: Styles, Strategies, Systems (Hardcover)
How do you market luxury items, which by definition are exclusive, on the internet, which by definition is accessible to the masses? This is the conundrum facing the luxury products industry, explains high-end marketing strategist Uché Okonkwo, and most deluxe brands have failed to find a solution - so far. Prada didn't even have a website until 2007. Today, countless blogs, forums and websites are dedicated to exchanging information that once belonged exclusively to the elite. For instance, in 2009, online "fashionistas" saw Madonna's Louis Vuitton ad campaign months before the images appeared in Vogue. Thousands of savvy observers congregated on the web, talked about the ads, pronounced judgment and moved on to the next big thing. Okonkwo explores how the web has revolutionized the way people perceive, view and purchase luxury goods. She explains why the industry must do a better job of responding to and participating in the digital world. Her exposition is thorough, solid and relevant, with abundant helpful pictures, though wordiness and repetition somewhat impede smooth sailing. Still, getAbstract believes it is a landmark resource for the luxury sector and of interest to anyone in e-commerce.
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3 of 4 people found the following review helpful
3.0 out of 5 stars Precise, well informed, but boring, 9 April 2010
This review is from: Luxury Online: Styles, Systems, Strategies: Styles, Strategies, Systems (Hardcover)
Good product, very clear, full of useful (and less useful) tips.
Unfortunately the font is wrong and too small (I'm in the 30s, not an old chap...) and the style is quite boring...
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2 of 3 people found the following review helpful
2.0 out of 5 stars Nothing new, 12 May 2011
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Shoudai Zou (West sussex, UK) - See all my reviews
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This review is from: Luxury Online: Styles, Systems, Strategies: Styles, Strategies, Systems (Hardcover)
As a e-commerce business owner this book hasn't delivered any valuable information apart from tips and researches we already know. Lots of fancy ideas but nothing practical, this is more like her graduation thesis rather than an experienced luxrury online business' practical advice. This definitly isn't worth the price considering the content. Requested for return.
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0 of 2 people found the following review helpful
5.0 out of 5 stars Luxury Insider, 8 Oct 2010
This review is from: Luxury Online: Styles, Systems, Strategies: Styles, Strategies, Systems (Hardcover)
I have just finished reading this book and I found it very insightful and a real eye-opener. Luxury Online has shown me the opportunities of the digital world and I am recommending it to all my colleagues. It is also written in the author's usual style of informal language and in full colour, which made it easy for me to read. I also liked the structure of the book in two parts: "Getting It", for people that are not savvy with digital technology and "Doing It" for those that are already into the web but need clear strategies. I think anyone interested in taking advantage of the internet should read this book whether they're in luxury or not. Thank you for this book Uché and I hope you will publish more books on luxury.
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