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5.0 out of 5 stars excellent book, 17 May 2010
This review is from: Services Marketing: Text and Cases (Paperback)
This book discuss service marketing in a contemporary way, the focus is on the importance of designing the service and customer experience.
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Services Marketing: Text and Cases
Services Marketing: Text and Cases by Dr. Toni Hilton (Paperback - 30 Dec 2008)
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