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5.0 out of 5 stars Thought Provoking and Practical, 17 Nov 2013
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Marketing does not get any easier in a world where there are so many more decisions to make. This book gives some solid and well grounded advice to help all brand owners get the best out of their brands.
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The Meaningful Brand: How Strong Brands Make More Money
The Meaningful Brand: How Strong Brands Make More Money by Nigel Hollis (Hardcover - 18 Oct 2013)
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