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5.0 out of 5 stars Perfect for PR students, 12 Dec. 2013
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This review is from: PR Today: The Authoritative Guide to Public Relations (Paperback)
Ideal for understanding how to plan, carry out and evaluate campaigns - has been brilliant as a reference for my essays.
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1 of 2 people found the following review helpful
5.0 out of 5 stars A must read for any budding PRs, 2 Jun. 2012
This review is from: PR Today: The Authoritative Guide to Public Relations (Paperback)
As a recent graduate in PR I have read a lot of books on Public Relations over the last three years and this is by far one of the most comprehensible, informative and helpful books available. Goldsworthy and Morris write in a very clear way that demonstrates their industry knowledge and expertise. The book delves into the different sectors within the industry providing up to date accounts and stories which are really useful, along with contributions from other leading practitioners. This is a must read for any budding public relations practitioner or anyone just wanting to gain further insight into the industry.
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0 of 1 people found the following review helpful
5.0 out of 5 stars Great! Very interesting, 13 Mar. 2012
This review is from: PR Today: The Authoritative Guide to Public Relations (Paperback)
As a former PR undergraduate who is now working in PR I knew I would find this book interesting but having read it I can wholeheartedly recommend it to anyone with or without specialist PR knowledge who wants to understand the important and complex role this industry plays in modern society. Goldsworthy and Morris' professional background, academic pursuits and no-nonsense approach have combined to create a work which I have no doubt will become the standard text in its field. A must read!
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PR Today: The Authoritative Guide to Public Relations
PR Today: The Authoritative Guide to Public Relations by Professor Simon Goldsworthy (Paperback - 23 Nov. 2011)
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