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5.0 out of 5 stars Excellent book!, 6 Mar 2013
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This review is from: Football Brands (Hardcover)
Provides a thorough insight into sports marketing. Definitely a must-read book for those who want to conceptualize marketing and branding in the sports context.
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Football Brands
Football Brands by Dr Sue Bridgewater (Hardcover - 29 April 2010)
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