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1 of 1 people found the following review helpful
5.0 out of 5 stars Really important work, 6 April 2012
This review is from: Brand Champions: How Superheroes bring Brands to Life (Hardcover)
A case-study based tour of the common ground between HR, Comms and Mktg.
Some impressive but practical stories about brand champions in action.
A must read for anyone struggling with the great employee engagement and brand development dilemma (and who isn't right now)?
Pick up the prequel...Brand Engagement
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1 of 1 people found the following review helpful
5.0 out of 5 stars Brand are about people - and for any human out there this is for you!, 15 Mar 2012
This review is from: Brand Champions: How Superheroes bring Brands to Life (Hardcover)
Marketing certainly doesn't exist in a vacuum and as technology and are lives become more complex - neither do we. Brand Champions by Ian Buckingham clearly gets to the heart of the story of the power of people and brands with engaging case examples (practical and thought provoking) and employee / company insights. If you are in marketing, branding, HR or in fact just interested in getting up to speed in how things have moved on significantly with internal communications and employee branding - this book is for you. Ian Buckingham also has a regular blog which gives you more beyond the pages too [...]
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5.0 out of 5 stars A really inspirational read which I have found hugely helpful ..., 23 July 2014
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This review is from: Brand Champions: How Superheroes bring Brands to Life (Hardcover)
A really inspirational read which I have found hugely helpful in coaching leaders to bring brands alive in their organisations.
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Brand Champions: How Superheroes bring Brands to Life
Brand Champions: How Superheroes bring Brands to Life by Ian P Buckingham (Hardcover - 26 Jan 2011)
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