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1 of 1 people found the following review helpful
4.0 out of 5 stars PERFECT TEXT BOOK, 27 Dec 2008
This review is from: Harry Potter: The Story of a Global Business Phenomenon (Hardcover)
Just finished reading this book for the second time and consider it to be an excellent teaching tool for business students, especially those studying marketing. It even has a SWOT analysis of the Harry Potter books - this passage alone will make teaching SWOT analysis quite fun!!
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      Harry Potter: The Story of a Global Business Phenomenon
      Harry Potter: The Story of a Global Business Phenomenon by Susan Gunelius (Hardcover - 3 Jun 2008)
      £27.00
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