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15 of 17 people found the following review helpful
5.0 out of 5 stars A Timely Handbook for the Academic and the Entrepreneur, 6 Aug 2001
This review is from: Enterprise and Small Business: Principles, Practice and Policy (Paperback)
This very exciting book looks with care at the small business venture and entrepreneurial behaviour. It is decidedly academic, however in this case that a tremendous strength and not in any way a putdown. Thirty, or so, experts from the UK (with a little European support) look at all the aspects of how small businesses come into being, what motivates their originators, the difficulties that they face and the context in which these small businesses are formed.
Often, books on small businesses and entrepreneurial activity present a very stereotypic profile of who the entrepreneur is supposed to be. Often, these books look at small businesses as simply scaled down big businesses (Fortune-500s). This volume of essays corrects both of these deficits. The complexity of what motivates people to open new ventures (sociological class, ethnicity, gender, economics, etc) is explored as are the unique dynamics that exist in small businesses. Of particular interest, are the chapters that deal with the re-conceptualisation of marketing and of information technologies that have such a profound effect on the creation and sustainability of the small business.
The book is set within the UK economic and social matrix. Non-UK readers might have some difficulty coming to terms with the more recent social/economic history of that country and the impact that this has had on entrepreneurship. However, the effort is well worth the time. Especially for the US reader, it is stimulating and insightful to see small business formation and development in response to a different context.
I have used this book successfully in a recent small business class that I taught. It is a challenging and rewarding text and I highly recommend it to all who are interested in the small business as an academic entity or who are interested in exploring entrepreneurship in their own work lives. An excellent read and a wonderful store of insightful and helpful information.
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Enterprise and Small Business: Principles, Practice and Policy
Enterprise and Small Business: Principles, Practice and Policy by Prof Sara Carter (Paperback - 1 Feb 2000)
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