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20 of 20 people found the following review helpful
4.0 out of 5 stars I wish I would have had this book 3 years ago!, 23 May 1999
By A Customer
This review is from: The Non-designer's Scan and Print Book (The non-designer's series) (Paperback)
I am a non-designer. Between you and me I've had no idea what I'm doing lo these last 2 1/2 years that I've been editor of my User Group's newsletter. Sometimes I'll have to deal with advertisers and printers and they'll start throwing around terms like "linescreen," "halftone," "moire patterns," and "rotogravure." Actually I've never heard that last one used in anything but the song "Easter Parade," and this book defines it.
Oh sure, I *thought* I knew what I was doing, at least well enough to get by. I had a copy of PageMaker and a few hours of "show-me" from the previous editor. But after reading this book, I now know that I really didn't have a clue how to do this properly. And it's too bad I didn't get this book earlier, because now we've got a layout editor on board who's an actual pro! Oh well.
This book is aimed squarely at people like me, people who have the responsibility of creating flyers, newsletters, pamphlets, advertisements, etc., but who really don't know much about it. It is not at all condescending when it begins at the very beginning, describing the very basics of printing such as resolution, dots, the different kinds of printers, the different kinds of print-shops, and what questions to ask in order to get the best results.
It proceeds to explain the different types of graphics. Every wonder what the real difference between a BMP and a JPG are? It's in here. Along with PNG, TIF, EPS, WMF, and just about every other graphic type used. Also, the distinction between vector images and raster images is explained.
The focus of the book tends to be on Adobe products, which is alright for me since I've been using Adobe PageMaker to do the newsletter, but if you're a QuarkXPress users, it may put you off a bit. And if you're trying to do newsletters using a word processor such as Word or WordPerfect, this book will set you straight. In fact, if you're doing that, this is just the book for you since it will show you all of the limitations of that approach.
This book isn't necessarily for the recent buyer of a scanner who's just looking for ways to make their photo scans look good. It's probably overkill for that, since one chapter alone covers the essentials for great scans. It is full of useful tips, formulas, and rules of thumb that will prove replaceable in my library.
One of the appendices at the end of the book has quizzes for each chapter, and some of the questions are based on theoretical projects. This is all very helpful, but I didn't see this until I reached the end of the book. It might've been useful if the end of each chapter would have mentioned taking the available quiz. This is my only complaint.
Did I mention that this book is comprehensive. It covers everything! My brain sorta hurts from all the new information I've just received. And the embarrassing thing is that I should have known this information before I ever became editor.
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6 of 6 people found the following review helpful
5.0 out of 5 stars It's exactly what it says in the title, 31 May 1999
By A Customer
This review is from: The Non-designer's Scan and Print Book (The non-designer's series) (Paperback)
I'm still working my way through this book - but I want to recommend it to others because it is the kind of book I have been trying to track down for a long time.
This is the first book I've come across that deals with the subject in enough detail to be really useful and informative - but also makes sense to someone like me, who does not work in print or design. It is packed with information, very well presented and - if you buy it through Amazon - excellent value for money.
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5 of 5 people found the following review helpful
4.0 out of 5 stars Essential for new designers..., 21 May 2002
By 
Matt Garcia (London United Kingdom) - See all my reviews
This review is from: The Non-designer's Scan and Print Book (The non-designer's series) (Paperback)
This is an essential reference for anyone requiring a comprehensive overview of the technologies and methodologies involved in (funnily enough) printing and scanning. It covers lots of extremely useful information, including terminology and checklist forms to help you walk the walk, and talk the talk! Moreover, it's a thoroughly interesting read. Highly recommended. I have dropped it one star because the binding has caused a few of the pages to drop out, with its heavy usage. As i will be referencing it regularly i would rather it stayed in tact.
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3 of 3 people found the following review helpful
5.0 out of 5 stars make this a priority, 7 Jan 2004
This review is from: The Non-designer's Scan and Print Book (The non-designer's series) (Paperback)
It's one thing to print to your PC printer and a far more complicated thing to send a file to a commercial printer - this book lives up to it's claim 'all you need to know' in giving you the knowledge to do that. If new to dtp, design etc this readable book should be one of the first you buy.
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