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4.0 out of 5 stars Necessary purchase for marketing/business students
Before I start, I need to point out that I purchased this directly from my University and not from Amazon, but it IS the same product.

If you are studying Business & Management or Marketing at University, then it's likely that this is a neccessity. If you are in Aberystywth University, or any other university which uses this book as main text, it's likely that...
Published 17 months ago by Josh

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2.0 out of 5 stars Feels like it's targeted towards middle schoolers
I'm taking marketing as one of my final year courses at university and I agree with people saying it's not really well written -- while it does indeed give a good overview and lots of case studies to provide links with the real world, it truly gives you an idea of how elementary you can push an "easy read" to feel. The sentences are oddly worded, there is often not enough...
Published on 16 Jan. 2013 by Elise


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0 of 4 people found the following review helpful
3.0 out of 5 stars Ok, 1 April 2013
Verified Purchase(What is this?)
This review is from: Marketing (Paperback)
Unfortunately I bought this. Book as recommended then I changed my course therefore it was never opened.
Cannot really comment.
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0 of 4 people found the following review helpful
5.0 out of 5 stars Good service!!!, 1 Nov. 2010
Verified Purchase(What is this?)
This review is from: Marketing (Paperback)
I need this book so I've been demanded by Amazone. It's wonderful, helpful me in my subject.
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0 of 5 people found the following review helpful
3.0 out of 5 stars Marketing, 3 Nov. 2009
This review is from: Marketing (Paperback)
The book is good, minus the fact that due to the weight of the book it comes out of the paper back cover, so maybe needs to be said that this happens or customers will end up disaapointed.
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0 of 8 people found the following review helpful
5.0 out of 5 stars It's good quality., 22 Dec. 2009
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This review is from: Marketing (Paperback)
This book looks like a new one, and the delivery is very soon, I like it.
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Marketing by Kelly Page (Paperback - 16 Dec. 2010)
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