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4.0 out of 5 stars Practical aid to understand brand management, 9 Feb 2013
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It took me some time to get in to this book. As an engineer this book gave quite a'lot of new perspectives to understand brand and its different philosophies.

Chapters are well built and short enough. After every chapters are some questions which helped at least me to think particular parts more deeply.

After reading this book, other articles and books has been easier to approach.

Important is that before you take this book in to your hand, go and reserve professional lectures and discuss with people who has been given lessons of branding. Many questions has been opened to me, because I got Dr. level teacher to explain why and how we can use branding more efficiently..
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Strategic Brand Management
Strategic Brand Management by Simon Pervan (Paperback - 10 Mar 2011)
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