Customer Reviews

1 Review
5 star:    (0)
4 star:
3 star:    (0)
2 star:    (0)
1 star:    (0)
Average Customer Review
Share your thoughts with other customers
Create your own review
Most Helpful First | Newest First

4.0 out of 5 stars Practical aid to understand brand management, 9 Feb 2013
Verified Purchase(What is this?)
It took me some time to get in to this book. As an engineer this book gave quite a'lot of new perspectives to understand brand and its different philosophies.

Chapters are well built and short enough. After every chapters are some questions which helped at least me to think particular parts more deeply.

After reading this book, other articles and books has been easier to approach.

Important is that before you take this book in to your hand, go and reserve professional lectures and discuss with people who has been given lessons of branding. Many questions has been opened to me, because I got Dr. level teacher to explain why and how we can use branding more efficiently..
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No

Most Helpful First | Newest First

This product

Strategic Brand Management
Strategic Brand Management by Simon Pervan (Paperback - 10 Mar 2011)
In stock
Add to basket Add to wishlist
Only search this product's reviews