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5.0 out of 5 stars pure basic understanding
This book cuts down to the basics of online marketing.i will highly recommend it for anyone in the e-marketing field!
Published on 22 Aug 2010 by Hornet

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5 of 6 people found the following review helpful
2.0 out of 5 stars Like the curate's egg...parts of it are excellent....but......!
This is THE recommended text from the CIM for their e-marketing students. It has some good basic info about e-marketing, e-commerce etc. It is also well produced and very well presented.

BUT (and it is a big but)... it was published a few years ago in 2007 and many many of the concepts and case studies discussed date back to even earlier (1999-2006)... which...
Published on 11 Jan 2010 by One in Ten


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5 of 6 people found the following review helpful
2.0 out of 5 stars Like the curate's egg...parts of it are excellent....but......!, 11 Jan 2010
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This review is from: Online Marketing: A Customer-Led Approach (Paperback)
This is THE recommended text from the CIM for their e-marketing students. It has some good basic info about e-marketing, e-commerce etc. It is also well produced and very well presented.

BUT (and it is a big but)... it was published a few years ago in 2007 and many many of the concepts and case studies discussed date back to even earlier (1999-2006)... which of course makes them very out of date and in lots of cases no longer relevant today.

This is simply due to the date of publication.

So....if you want a basic intro to e-marketing, and a good account of the early growth of the WWW and commercial use of the Internet it's ok. Some of the ideas such as online market research are still current.

But if you want the latest thinking either wait for an updated reprint or look elsewhere.
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3.0 out of 5 stars Editing not thorough, 4 July 2013
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This review is from: Online Marketing: A Customer-Led Approach (Paperback)
It's quite insightful and not quite done reading the entire book but was a bit disappointed with the typos. The editing wasn't thorough and affects one's reading.
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5.0 out of 5 stars pure basic understanding, 22 Aug 2010
This review is from: Online Marketing: A Customer-Led Approach (Paperback)
This book cuts down to the basics of online marketing.i will highly recommend it for anyone in the e-marketing field!
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Online Marketing: A Customer-Led Approach
Online Marketing: A Customer-Led Approach by Rita Esen (Paperback - 15 Mar 2007)
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