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4.0 out of 5 stars clear and concise overview on design, 19 Sep 2011
By 
rob crawford "Rob Crawford" (Balmette Talloires, France) - See all my reviews
(TOP 1000 REVIEWER)   
This is a well written snapshot of what comprises the disciplines of "design," from industrial products or even entire environemnts to the crafting of organizational images. In a perfect economy or detail, the curious reader can explore the modalities of all these disciplines as they are practiced today. It is useful and indeed fascinating. I know of no better source for those interested in these issues.

For example, according to Heskett, there are product design companies that rely on single maestros - designers celebiritries such as Philippe Starck. Then, there are team-based groups springing up in the US, like IDEO, that can design anything very quickly on demand, from toothbrush handles to Palm Pilots. Finally, there are sepcialised design groups within corporations, some of which act like consultencies that have to bid for business in competition with outside competitors (this occurs in Philips). Heskett does the same for graphic design, public relations, etc., so there is much here for those seeking specific answers to certain questions as well as a larger contextual overview.

It is nice to find a design book that is not a picture book, but one based on content and analysis. I will consult this for years to come for its holistic perspective on the multi-faceted disciplines that make up "design."

Recommended warmly.
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5.0 out of 5 stars Fantastically interesting, 14 Nov 2007
By 
Mrs. K. A. Wheatley "katywheatley" (Leicester, UK) - See all my reviews
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This review is from: Toothpicks and Logos: Design in Everyday Life (Hardcover)
This is a great study about how design isn't about crazy marketers thinking about how to make a fast book. It is about the practical, mechanical, ergonomic and use driven side of design. It's about how design makes a massive impact on all our lives in ways we rarely think about. He really does devote a significant amount of time to discussing the design aspects of toothpicks, and not only is it fascinating, it is useful. You will never think about design, or every day objects in the same way again.
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Toothpicks and Logos: Design in Everyday Life
Toothpicks and Logos: Design in Everyday Life by John Heskett (Hardcover - 1 May 2002)
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