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Be prepared to be irritated at every single page of this book...
on 8 January 2008
I already started to get scared when I saw all the "praise" messages at the first page: this is a well known cheap marketing trick to use weak praise messages (from some, well, at least "strange" companies) to promote a book. And it turns out I was right. Have you ever experienced getting angry at literally *every* page in the book? If you want to experience that happy (not...) feeling again, buy this book. I feel I have been ripped off completely. Do you know the expression "never scratch the top - always scratch the bottom?" Well, this author only scratches the top - the surface -: he never dives into the topics he touches, he merely touches them. With that I mean: he writes about a subject, tries to make it look all "academical" (I graduated from university myself, but I would be ashamed if my book would be like this) by constantly referring to "research has shown", and then...: he quits! For example, he says: Topic A - "research has shown" ((blabla, and completely irrelevant) that XYZ is relevant in negotiations", and then he presents NO *serious* strategies at all to deal with it! Basically all he says is "well, this might be a problem when you negotiate, and well, you will need to find a way out of it. I suggest talk about it with your counterpart - or at least, don't fall for it, and try to become friends with your counterpart, because then they won't try to take you" (say what???? Say what????). Actually, there is so much more to write about this book, I just don't want to waste my time on it (believe me, I am again getting *extremely angry* while writing this about the rip off this is. You expect somebody from Wharton to be sincere (he writes that ... "Me being an academic, I choose to be most ethical in all my negotiations"...Can you imagine this? It's an insult to all non-academics) and either write a decent book that lives up to the expectations generated by the marketing machine ("A Wharton professor") or just realize you don't know nada about negotiations and just want to make money writing a book that people will buy because of the marketing. I mean, chapter I starts with "your bargaining style". You get some (superficial!) blabla about 5 styles that exist, you expect this to be THE foundation of the book (it is presented like that...) and when you've read a *very high level* attempt at profiling something...the chapter is done...(!) Can you imagine this? No "so this is your style, it means this or that", nada. Well, later on, some 20 chapters or so later to be precise, there is a *very weak* attempt at touching back at chapter 1, but it fails any, even low-level, test (trust me, I have graduates that write *far better* thesis than this "Wharton professor"). This superficial nonsense continues chapter after chapter after chapter. I really got irritated (well, actually, more than that, but let's keep it nice) page after page after page: the whole 250 pages. Now I am not from that "renowned" university Wharton (I am from that other "renowned" university;-)) but I do have your average brain, and this book is an insult to any reader. I strongly recommend against it. If you want a book that skips the blabla, try "Everything is negotiable" by Gavin Kennedy. That book isn't perfect either, but it hits the right target about a 1000 times more than this book. Don't fall for this trap: skip it, and save your money. I wish somebody would have written a review like mine so I wouldn't have bought it, because I feel I've been ripped off; not by Amazon, but by the author. And as to the publisher: have you *ever* heared about decent paragraph numbering? Because this book lacks any. And since the book is so full of blabla, unnecessary side steps, you end up reading 5 pages of blabla and suddenly there's another heading without proper subnumbering: so you need to go back constantly to see "is this a new topic, or a subtopic?).
It's a shame I like Amazon, otherwise I should ask for a refund and a compensation for my waste of time and energy.
To recoup: just don't buy it: you've been warned. (Instead, send me a postcard, because I devoted my time to warning you for this disappointment - only kidding ;-))
Sorry for this relatively hard ranting, but I get so pissed off if people don't provide value for money and think they can get away with it. I'm sort of an honest guy: my blood pressure pumps of the scale when I get confronted with stuff like this. Mea culpa ;-)