Top critical review
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I agree (in general) with the reader from Denmark
on 16 July 2002
Whilst reading this book you may not think there are any obvious facts or statistics, but they are there if you read carefully enough. The author does tend to ramble on a little too much on certain topics, but the points are made without always being too direct. The author covers so many subjects ( that untimately affect the fast food industry) that it is sometimes difficult to pinpoint the arguament he is making.
It is difficult to predict the direction of the book sometimes, but in retrospect it is easier to appreciate.
Overall, the author tries to give a historical overview of the way fast food has evolved, and ultimately where it may end up. From the first hamburger restaurants in California, to the globalisation of fast food companies, he touches on the production of meat, exploitation of young, untrained, and underpaid staff. He also makes an interesting point on targetting advertising at young children, and the introduction of sponsership of schools by fast food companies.
What I did find refreshing is the explanation of the alternative options available to produce fast food, what governments can do to counter-act some of the issues, and how it's consumers have so much power over these companies.
One point that stuck with me was this - Heart disease, diabetes, colon cancer, and breast cancer, are the principal "diseases of affluence", and that we are what we eat.
If you want to read a book full of trivia, statitistics and bites of information to impress your friends whilst sitting in a fast food restaurant - this book is not for you. If you want to know how the fast food industry makes a profit - FROM EVERY ANGLE - then read it. A final point - the book is written by a North American author, and many of the facts are based around activity in the USA.