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7 of 7 people found the following review helpful
5.0 out of 5 stars An addictive, laugh out loud book from start to finish.
Not only did Syrup manage to make me laugh out loud in the first chapter, I read it with a permanent smirk and certainly didn't want to put it down.
Having been a victim of advertising many a time, I gained great satisfaction at this comical and satirical look at the lengths Scat, '6' and Sneaky Pete go to in order to create the ultimate consumer product...
Published on 17 July 1999

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9 of 10 people found the following review helpful
3.0 out of 5 stars Wants to be so hip that it hurts
Syrup is a book that wants to have its cake and eat it. On the one hand it wants to be a razor sharp satire on advertising, the media, consumerism and modern aspiration & celebrity obsessed society. On the other hand it wants so badly to be hip, down with the zeitgeist and ultra-modern (the very things it is seeking to satirise) that you can almost feel it...
Published on 5 Jun 2007 by C. Green


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7 of 7 people found the following review helpful
5.0 out of 5 stars An addictive, laugh out loud book from start to finish., 17 July 1999
By A Customer
This review is from: Syrup (Hardcover)
Not only did Syrup manage to make me laugh out loud in the first chapter, I read it with a permanent smirk and certainly didn't want to put it down.
Having been a victim of advertising many a time, I gained great satisfaction at this comical and satirical look at the lengths Scat, '6' and Sneaky Pete go to in order to create the ultimate consumer product. Especially amusing are their antics to try and stay a step ahead of their knife-you-in-the-back peers.
While fun was poked at the marketing industry by often showing the stereotypically shallow side of marketing execs, the eccentricities of each character added to the humour and entertainment value of the novel.
All in all, a fantastic read!
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13 of 14 people found the following review helpful
5.0 out of 5 stars An Overnight Sensation!, 2 Jun 2004
By 
prisrob "pris," (New England USA) - See all my reviews
(TOP 500 REVIEWER)    (VINE VOICE)   
This review is from: Syrup (Paperback)
Maxx Barry, author of "Syrup" has written a brilliant, satirical novel of marketing. Maxx or Max ( he added an extra "x" to make his name look more worldly) was a teacher of marketing back in Australia. He used to work for Hewlett Packard, and he has imagined life in the US-he has never visited us.
Scat, also know as Micahel George Holloway, wants to be famous. He could be an actor, but he can't act. He does have one option: he can be very young, very cool, and very, very rich. This line of fame is open to everyone. All he has to do is find something he is so good at that he can make a million dollars by the time he is twenty-five.
Scat has read somewhere "that the average adult has three million-dollar ideas per year. Ideas are cheap, what you need is the conviction to follow through!" Scat's life started at ten past two in the morning of January 7th. He got THE IDEA.
Scat developed the idea for a new cola drink with a name so smooth all the "x" generation would drink it up. Scat got the inside scoop and developed a meeting with a representative of a cola company. The rep who's name is 6, was quite interested and brought Scat into the company. Unfortunately, someone stole the idea and Scat and 6 are left to reclaim their careers. Scat and 6 have energy, imagination, ambition and just enough of a work ethic to follow through. The novel follows their paths as they heed the underhandedness of the Black Hats.
The brilliance of Maxx Barry is evident in his writing. His humour and intelligence bring us through LA, Hollywood, corporate America and Madison Avenue and into the marketing world. Marketing is the biggest industry in the world, and it is invisible. "Marketing is like Los Angeles. It is a gorgeous, brainless model on cocaine having relations, drinking Perrier."
The characters that Maxx Barry has developed, Scat, 6, @, Sneaky Pete more than live up to their names. They are cool, charming and hilarious. This novel is a must read- move on over Seinfeld- Maxx has arrived.
prisrob
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9 of 10 people found the following review helpful
3.0 out of 5 stars Wants to be so hip that it hurts, 5 Jun 2007
By 
C. Green "happily low brow" (Quenington, Glos, UK) - See all my reviews
(VINE VOICE)    (TOP 500 REVIEWER)    (REAL NAME)   
This review is from: Syrup (Paperback)
Syrup is a book that wants to have its cake and eat it. On the one hand it wants to be a razor sharp satire on advertising, the media, consumerism and modern aspiration & celebrity obsessed society. On the other hand it wants so badly to be hip, down with the zeitgeist and ultra-modern (the very things it is seeking to satirise) that you can almost feel it.

Unfortunately what Syrup is is neither of these things. Its a soft satire that takes broad swipes at easy targets (Coca Cola, movies, consumerism, the vapidity of branding and advertising) that have been hit before and better. Nor is it as hip as it would like to be. Yes, the pace is relentless and the tone flippant and humourous, but this isn't a dangerous book preaching to the Gen-Y, anti-globalisation culture. Its a mildly diverting comedic tale of a young man trying to survive and make his fortune in the big wide world; a story that has been told in one form or another, and often better, a million times before.

So ignore the blurb about Syrup being an ultra-contemporary satire on our consumerist society. This is pure wish fulfilment. What it is in reality is a slight, entertaining but ultimately forgetable take on an age old story that will date very quickly.
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1 of 1 people found the following review helpful
5.0 out of 5 stars This book is hilarious., 9 July 1999
By A Customer
This review is from: Syrup (Hardcover)
I couldn't put it down. My commute was torture because I had trouble reading and driving at the same time.
"Syrup" is very hip and very smart. It was one of the best book tips I've gotten in a long time.
The book starts with a guy, Scat, who wants to make a lot of money in marketing. Scat is someone a lot of people can relate to- trying to make it despite his own goofiness. While he's got ideas, he spends much of the book learning (the hard way) the absurd, manipulative rules of the corporate game. Luckily he finds help from a woman named "6", who has all the savvy Scat lacks. The story twists are frantic and funny. It starts fast, and by the end, when Winona Ryder appears made up as an alien queen addicted to Coca-cola, you know you've been taken on an incredibly inventive and original ride.
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1 of 1 people found the following review helpful
5.0 out of 5 stars I Keep Returning to This Joyful Experience, 18 Oct 2001
By A Customer
This review is from: Syrup (Paperback)
You would be hard pressed to find a more entertaining read than this gorgeous work of art. In these uncertain times we live in, let me urge you to buy this book and escape like no other book has the ability.
Thanks Maxx for sharing your wild imagination. I loved it to pieces.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Syrup - a caffine-addictive hit of a read, 9 July 1999
By A Customer
This review is from: Syrup (Hardcover)
A fast and funny book which follows the marketing campaign of a new soft drink, Fukk. Set in ultra hip LA, Scat and 6 have to content with Sneaky Pete, who with a complete lack of ethics, thwarts their endevours to become rich and famous. Couldn't put this book down, it was so addictive.
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5 of 6 people found the following review helpful
5.0 out of 5 stars One hilarious send-up of marketing, 5 Mar 2003
By 
Neal C. Reynolds (Indianapolis, Indiana) - See all my reviews
(REAL NAME)   
This review is from: Syrup (Paperback)
Yeah, I guess this is a generation X novel, but I'm well beyond that and I still got one tremendous kick out of it.
This is good free-wheeling satire, a good-natured poke at marketing and consumerism.
It's a fast, easy read following our hero, Scat, who has a million dollar idea only for it to be stolen by his trusted room mate, Sneaky Pete. Falling in love with self-proclaimed lesbian, 6, Scat has her help as the two play the corporate games for their profit and our fun.
I read Barry's second novel, JENNIFER GOVERNMENT, first and liked it so much, I went on and read this earlier novel. Call it silly and inane if you want and you might even be right, but it's still an enjoyable roller coaster ride.
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5.0 out of 5 stars Madison Avenue, unzipped., 1 Aug 1999
By A Customer
This review is from: Syrup (Hardcover)
Modern, funny, original. Bought it because of the cover, read it because I got hooked and have since given it to three other people all of whom loved it. You don't have to know or care a thing about marketing or Coke to fully enjoy these pages. You just have to like to read. Of course the problem is, it's a first novel, so once you're done you can't then go and read the other books. The good news is that there is no doubt more to come from this fresh, funny and excellent writer.
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5.0 out of 5 stars A turbo-charged caffeinated fun ride!, 8 Aug 1999
By A Customer
This review is from: Syrup (Hardcover)
I had this book for a week before I started to seriously read it and once I got into Scat's attempt's to become rich, I was hooked. The action is fast paced with new suprises coming around every turn. Scat's funny, 6 is alluring, and you just want to take the aptly named "Sneaky Pete" out back and beat him. Maxx Barry has done an excellent job with this novel and I can't wait for more of his stuff to come out!
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5.0 out of 5 stars Suspenseful, funny, and an all-around great book, 19 Aug 1999
By A Customer
This review is from: Syrup (Hardcover)
I never believed a book about corporate marketing could be so enjoyable! The constant twists and turns in the plot keep you guessing (and keep you reading!) The Marketing Case Studies intermingled throughout the book were hillarious. It had a great plot and characters who were easy to associate with, even if you have no marketing savvy whatsoever.
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Syrup by Barry Maxx (Paperback - 27 July 2000)
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