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5.0 out of 5 stars Excellent Book for marketing
The most gripping book!!! Interesting, with real, very unseful examples, as well as clear explanation of the theory. Might be in big advantage for those willing to study marketing.
Published on 26 Feb. 2009 by Ms. A. Rangelova

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0 of 1 people found the following review helpful
1.0 out of 5 stars Rubish
The book was a cheap, home made very low quality black & white imitation of the original book. Pictures, graphs barely seen, the book even has a bad smell. Waste of money! Shame.. Don't buy it!
Published on 21 May 2009 by Isambard Brunel


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5.0 out of 5 stars Excellent Book for marketing, 26 Feb. 2009
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The most gripping book!!! Interesting, with real, very unseful examples, as well as clear explanation of the theory. Might be in big advantage for those willing to study marketing.
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0 of 1 people found the following review helpful
1.0 out of 5 stars Rubish, 21 May 2009
The book was a cheap, home made very low quality black & white imitation of the original book. Pictures, graphs barely seen, the book even has a bad smell. Waste of money! Shame.. Don't buy it!
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Strategic Brand Management: Building, Measuring, and Managing Brand Equality
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