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Tested Advertising Methods (Prentice Hall Business Classics)
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2 of 2 people found the following review helpful
If there's one thing that is drummed into you as a marketer, it's that "if you can't measure it, you can't tell whether you're marketing's been successful or not", and that's where this book comes in handy.

This book, time after time, tells you what to expect from a whole range of advertising experiments. It's easy to read and understand. It's logical. It's been tested. It works.

If you are a Marketer, or a business owner responsible for your own advertising, then you need to buy this book.

Jason Sullock, author of 555 Quick n Dirty Marketing Tips
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2 of 2 people found the following review helpful
on 22 July 1998
David Ogilvy describes this as the most useful book on advertising that he has ever read. This book teaches all of us, from novice to veteran, everything we need to know to create advertising that sells; which is the whole purpose of the industry. Whether you are in a large agency or a one person show, reading this book will give you the edge you need. Read it. Then read it again. Considering the amount of tested information between the covers, it seems to me that the price you pay is a tiny fraction of its true value.
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8 of 9 people found the following review helpful
on 17 February 1999
I had forgotten how much of my own work as a copywriter has been influenced by it. The 5th edition is full of commonsense advice and updated examples of Caples's principles at work in the real world. And what a thrill to discover my own work cited for "doing everything right" (Select Comfort ad, p 10.). Thanks for keeping Caples ideas alive for another generation.
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4 of 5 people found the following review helpful
on 20 February 1999
Dealing with the hocus pocus of ad agencies is mind numbing from a marketer's perspective. This book gives you the specifics to challenge their "expertise." The most important part of this book is that the underlying objective of advertising is "to create sales". You will not find that in most modern advertising books. Excellent book.
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3 of 4 people found the following review helpful
on 14 July 2000
Caples was one of the most capable men to write on the effectiveness of advertising. Because he worked in direct-mail advertising most of his life. The book is full of Gems and suggestions that are as applicable today as they were in his days. Tested Advertising Methods is as basic to advertising as the alphabet is to mankind.
I also suggest; How to make you advertising make money also by Caples and Ogilvy on Advertsing by David Ogilvy.
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1 of 2 people found the following review helpful
on 15 May 1999
This book gives the basic knowledges required to write good ads and reminds us that advertising is about bringing more business to your client and not winning an award for "creativity"... Well written and quickly read: it should be a requirement in any business school.
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on 10 October 2014
A timeless book with some great advice
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0 of 1 people found the following review helpful
on 9 June 2013
I have been in the Mail Order business in some form or the other for over 25 years. When I started out my carphone business I had hardly any advertising budget and certainly could not afford an adversing agency
so whilst in the US I bought this book and Ogilvy on Advertising.

I learned how to write copy and adverts from these two books. It was thanks to the techniques I learnt from these masters I got to where I am today.

Now if you think that today copy-writing is not important because of the internet, trust me it is if not more. Salesman ship in print is alive and well.

I actually acknowledge both Caples and Ogilvy in my New York Times Best-seller The Millionaire Dropout

If you want to learn about copy and advertisingThe Millionaire Dropout: Fire Your Boss, Do What You Love, Reclaim Your Life buy this book
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on 7 February 2015
Classic book
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0 of 1 people found the following review helpful
on 15 February 2015
Very, very good book! A lot of the young ones in advertising should read this, if it ain't broke don't try to fix it......why try to reinvent the wheel?
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