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4.5 out of 5 stars
Principles and Practice of Marketing by Jobber/Ellis-Chadwick
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2 of 2 people found the following review helpful
on 4 January 2015
Purchased this book as it was recommend by my university lecturers/teachers to do so. There's a lot of info in this book heavily detailed too, good use diagrams, helpful glossary But with all this being said the book has a major flaw with its chapters. They seem to go on forever to the point where what your reading becomes so dull. Too much info for explanations that should be kept short and simple. Many chapter could have would make got straight to the point and then it would make it easier to learn from the book. Only other problem with this book is the price. Only 2 months after i bought its suddenly worth no more than 28 pounds which is annoying as i had to pay 42. For a book that can be so dull at times & only useful for 1 of my modules it sure does feel like a rip off. Not a book for quick revision but long term revision, from now on i will go back to shorter revision guides.
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6 of 7 people found the following review helpful
on 10 January 2013
I have Read both sixth edition and have purchased the 7th edition.

Benefits of the 7th:

Mentions "small paragraphs" in regards to digital Marketing.
Most Up to Date book published.

Disadvantages

Some Chapters of the book never seems to finish! you get bored of reading so much "literally" plus there is repetition of things you have read in other chapters.

"Smaller font" then 6th edition so harder to read, takes time getting used to.
Less diagrams and only 2 main color used through out the book "purple and green"
Paper feels very thin and cheap and your finger prints remains on the paper which in annoying.

Overall, The book is OK but could have been much better for example shorter "to the point" chapters.
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2 of 2 people found the following review helpful
on 1 November 2013
A great and interesting book. Bought it for my course, but it was really insightful and just nicely written. In comparison with other business textbooks this one is good even for non-students! I will treasure it always and go back for case studies etc
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2 of 2 people found the following review helpful
on 29 January 2014
Very helpful for my marketing module as part of my business studies course. Latest edition so up to date and relevant to modern soceity which is what I wanted. Fast delivery as well which was a plus!
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2 of 2 people found the following review helpful
on 11 October 2013
Very good book and in a very good condition. Its covers all aspects of marketing management - but its not Kotler...
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1 of 1 people found the following review helpful
on 3 November 2013
Really useful book for those doing a Marketing course! It's a must have!
It's the same with the sixth edition but with more up-to-date examples!
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1 of 1 people found the following review helpful
on 4 March 2014
Thanks for the prompt shipment. I am taking my time to read through the book and i musty say i am enjoying it.

Regards
Marvin
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1 of 1 people found the following review helpful
on 30 October 2013
I received it with a fantastic speed. The book was new and very useful. Very good choice!~I love it very much.
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on 7 January 2015
This is by far the best Marketing textbook I've read and it clearly stands out from the rest. With the basic things in Marketing very well explained and with a lot of examples, this textbook proves to be a great helper with your studies. With my Marketing exam on 20th this month, I'm sure that will be a lot easier when having read the basic things and having the questions developed. So well worth the money!
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1 of 1 people found the following review helpful
on 30 November 2013
This book is in good quality although the price is a little high and it gives a good reading experience.
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