on 23 February 2002
I am involved in general management and was looking for a book that addressed service quality and customer relationship management. Mr Palmer's book provides excellent coverage of these topics in a very readable, but comprehensive, manner. I am less qualified to comment on other 'marketing' aspects, but I believe that the style and layout which I found so useful would benefit those interested in those other aspects. This book offers particularly good references to other books and web sites. The book has a strong UK flavour, particularly in the case studies.
on 11 April 2002
Usually i dread buying text books as they are full of jargon and hard to read. But this book was a welcome surprise. Its easy to read and well set out. Ive actually read this when i dont have to, because its genuinely interesting. If you are doing services marketing at college, or just have an interest, then this is a must buy!
on 11 December 2006
Attending a lecture provided by Adrian Palmer is like watching a favorite TV show, where this teacher (Professor) does not stop surprising us with his great knowledge and fascinating ideas. Here in the class we call him marketing engine, since sometime some students who face difficulties with English use 3 to 4 wards to ask a question, the search engine starts working and makes it as opportunity to provide great information and wonderful ideas without limits. Services marketing book contain excellent value in each page, farther more, it gives directions to investigate new angels in marketing science as a whole.
on 26 January 2007
Ny first degree was in engineering and I always used to think that marketing was a load of bullshit, just common sense made difficult by jargon. But credit where credit is due, this book had a handle on reality, clearly explained theory and real practical examples. I enjoyed it!