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32 Reviews
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10 of 10 people found the following review helpful
5.0 out of 5 stars Essential reading
An excellent book for the modern world of business. A very practical book that is superbly written and feels very comfortable to work through. Very up to date in its thinking and has its finger firmly on the pulse of todays competitive business arena. It stimulates the mind and I think that helps you to think of business situations from a different aspect.
One of the...
Published on 14 Oct 2010 by Pollygon

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3.0 out of 5 stars CIM Reading
I got this book for the CIM course, it had its uses. It is what it is, a book about marketing David Jobber seems to know his stuff.
Published 7 months ago by Mavis


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10 of 10 people found the following review helpful
5.0 out of 5 stars Essential reading, 14 Oct 2010
This review is from: Principles and Practice of Marketing (Paperback)
An excellent book for the modern world of business. A very practical book that is superbly written and feels very comfortable to work through. Very up to date in its thinking and has its finger firmly on the pulse of todays competitive business arena. It stimulates the mind and I think that helps you to think of business situations from a different aspect.
One of the best books on Marketing of all time I think, well recommended. And for a light hearted slant on persistent marketing, have a look at Simon Ashley Richmond's Write Again Vol 1 it certainly gave me some ideas in lateral thinking.
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2 of 2 people found the following review helpful
4.0 out of 5 stars Good, 4 Jan 2011
This review is from: Principles and Practice of Marketing (Paperback)
This book is very good - I used it to revise for the Marketing Essentials element of the CIM course and it covered all the topics. It is written well and is easy to understand unlike some of the official CIM books. I am however, slightly concerned that it doesnt cover in enough detail other topics coming up in the course. But only time will tell. However, a very good book and easy to understand and will be a useful reference tool for the future.
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4.0 out of 5 stars Good, 12 May 2014
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This review is from: Principles and Practice of Marketing (Paperback)
I needed to buy this book for my course at university. This book is quite in depth, written in straightforward language and provides lots of sources. I guess it's a good book to familiarise yourself with marketing.
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3.0 out of 5 stars CIM Reading, 31 Jan 2014
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This review is from: Principles and Practice of Marketing (Paperback)
I got this book for the CIM course, it had its uses. It is what it is, a book about marketing David Jobber seems to know his stuff.
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5.0 out of 5 stars Pretty Good, 17 Nov 2013
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Like new, in good condition. Good quality, nothing else to add.
Nothing else to add.
Nothing else to add.
Damn!
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5.0 out of 5 stars Principles and Practice of Marketing, 16 Nov 2013
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A throughly informative book and one that is a joy to read. It introduces key concepts in an easy to follow manner.
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5.0 out of 5 stars Very useful test cases, 21 Aug 2013
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This review is from: Principles and Practice of Marketing (Paperback)
Broad variety of subjects, very useful and up-to date test cases, A "must have" for people, like me, with little marketing background. Strongly suggested to post-graduate studies.
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5.0 out of 5 stars Great for everything, 18 Aug 2013
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Lots of definitions, diagrams and details. Great for university use and note making. Contains quiz questions as well so it is great for revision
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5.0 out of 5 stars Great book, 5 Aug 2013
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Got this for my daughter when she was in university. She has passed her degree and now passed Tito her friend. Great buy.
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5.0 out of 5 stars Required Reading, 8 July 2013
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This was easy to read with good case study information, it was required reading for my course but the publisher was sneeky and published this version in December 2012. I purchased the older version in september so was slightly miffed. It arrived prompt and in excellent conditon.
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Principles and Practice of Marketing
Principles and Practice of Marketing by David Jobber (Paperback - 1 Dec 2009)
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