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0 of 2 people found the following review helpful
2.0 out of 5 stars Not very helpful, 27 April 2009
This review is from: Marketing Research (Paperback)
I'm at uni studying Marketing and used this book for studying. It is very large and long-winded. Many chapters are huge chunks of text that I would have preffered to see in smaller bits with sub-headings. There is also very limited help on the companion website, other books I have used come with an interactive website. It is a rather dull read!
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Marketing Research
Marketing Research by Peter M Chisnall (Paperback - 1 Nov 2004)
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