Most helpful positive review
4 of 4 people found the following review helpful
The Definitive Content Marketing Primer
on 20 December 2013
No one knows more about content marketing than Joe Pulizzi, founder of the Content Marketing Institute. He has not only done it all himself, he also knows everyone else who has (that's why this book is packed with so many excellent examples and case studies).
Joe first convinces you that content is the way to go. It's a compelling case.
He then takes you through every important aspect of content marketing, one at a time, showing how it's done and why.
If you're new to content marketing start here.
If you're not, start here anyway.