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Use social media effectively
on 28 December 2011
I own a local professional service and have a FB page which has very little interaction from my fans. I wanted to find out how to use my page effectively for my business and in the past few months I have read many books on social media but none of them has helped me so far. Sure, all the authors advocate having a Facebook page and go on about how, if you don't have a FB page, you're not taking advantage of the power of social media. Yet few of them show you how to actually harness this power. It's frustrating to say the least.
Likeable Social Media is the most informative book I've read on the subject so far and I wish I had bought this book first. It would have saved me a lot of money and frustration. Yes, a lot of what it talks about seems obvious, but only after you've read it. It has many of these a-ha moments and I found myself thinking "Of course, why didn't I think of that!" It dispels a lot of the myths surrounding social media and I started gaining a much clearer picture on how to use it to interact and engage, rather than how most people use it, which is to broadcast, promote and sell. I came away feeling really excited and empowered, and eager to put what I've learned into practice.
If you want to learn how to use FB and other social media to your advantage, don't wast time. Just buy this book.