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16 of 17 people found the following review helpful
5.0 out of 5 stars This is a must read book for people doing business in Japan., 11 July 1997
By A Customer
Superficially, Japan and the US are quite similar: In their cities, there are tall modern buildings, well dressed people hurrying to appointments while talking on cellular phones as well as the hustle and bustle of any large Western city. These similarities will seduce nearly every American who seeks to do business in Japan into thinking that the business practices of the country will be the same as in the US. The truth is that the cultural differences are so vast and subtle that they are often beyond the comprehension of the majority Americans. In Japan, there is a high expectation of a certain standard of business etiquette and failure to achieve this standard could doom any hopes of doing business in that country. And, unfortunately, many Americans, unknowingly, are unable to avoid this pitfall.

The Japanese language is rich with expressions that conceptualize certain feelings or attitudes that are literally very foreign to Westerners but are key to the Japanese way of seeing things. De Mente's explanations of these phrases and sayings are both useful vocabulary lessons as well as effective insights into the Japanese business mentality.

When my friends ask me for advice on conducting business in Japan, I regularly refer them to this book for a quick heads-up on business etiquette and ethics prior to their visit. Without exception, everyone reported that the book gave them the additional perception and savvy that was especially helpful in understanding and dealing with their Japanese counterparts.

In addition to giving basic insight on the how-to's of doing business in Japan, De Mente's book could a valuable primer for our diplomats and trade representatives who seek to improve relations with our important Asian neighbor.

I have read many books on this topic and have found none to have the depth and the richness as this one. After reading this book, one will naturally seek additional information in De Mente's many other books on this subject. Even if you are able to afford a cultural consultant to dispense expensive advice you will find Japanese Etiquette and Ethics in Business to be a thoughtfully written handbook that gives much insight into the ways of doing business in that country.
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Japanese Etiquette & Ethics in Business 6/e
Japanese Etiquette & Ethics in Business 6/e by Boye Lafayette De Mente (Paperback - 1 Nov 2004)
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