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4 of 4 people found the following review helpful
3.0 out of 5 stars Beware of misunderstanding!, 27 Aug. 2007
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Gianluca Gualducci (Bologna, ITALY) - See all my reviews
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This review is from: The Ultimate Guide to Sports Marketing (Hardcover)
This book gives a quite complete big picture of what means "create and manage a sport event", but IMHO it is not so great in describing marketing activities related to the sport event.
It is perfect for event managers but it is not so good for marketeers who look for inputs about sport marketing.
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The Ultimate Guide to Sports Marketing
The Ultimate Guide to Sports Marketing by Joe Jeff Goldblatt (Hardcover - 1 April 2001)
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