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5.0 out of 5 stars Core Text for Cyber Marketing Module, 8 Mar. 2014
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This review is from: Internet Marketing, 2/e, with e-Commerce PowerWeb (Paperback)
Relates a lot of core marketing theories to cyber marketing.
The book also uses case studies and questions to test understanding.
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Internet Marketing, 2/e, with e-Commerce PowerWeb
Internet Marketing, 2/e, with e-Commerce PowerWeb by Gordon Paddison (Paperback - 1 Aug. 2003)
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