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4 of 4 people found the following review helpful
5.0 out of 5 stars How to free your organization from "the ideology of comfort and the tyranny of custom"
The quotation in the title of this review is from Leading Change in which James O'Toole brilliantly explains why most of the resistance to change initiatives is cultural in nature. Over the years, Geoffrey Moore has written several books in which he explains how business leaders need to cross the chasm created by disruptive technologies, to survive inside a tornado of...
Published on 1 Nov 2011 by Robert Morris

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3.0 out of 5 stars Escape Velocity is a neat concept for all computing.
Geoffrey Moore is a well respected author in the computing field. The advice in this book is interesting enough for it to affect the way business is run.
Published 7 months ago by jason neil romanenko


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4 of 4 people found the following review helpful
5.0 out of 5 stars How to free your organization from "the ideology of comfort and the tyranny of custom", 1 Nov 2011
By 
Robert Morris (Dallas, Texas) - See all my reviews
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This review is from: Escape Velocity: Free Your Company's Future from the Pull of the Past (Hardcover)
The quotation in the title of this review is from Leading Change in which James O'Toole brilliantly explains why most of the resistance to change initiatives is cultural in nature. Over the years, Geoffrey Moore has written several books in which he explains how business leaders need to cross the chasm created by disruptive technologies, to survive inside a tornado of constant change, and to deal with a process of natural selection that eliminates many (most?) companies that defend the status quo (or at least their status quo) rather than escaping from its appealing but lethal limitations and insufficiencies. In his latest book, Moore suggests that there is some "hidden force" that is working against most companies' efforts: "the pull of the past, most concretely embodied in [a company's] prior year's operating plan."

One especially significant result of that organizational vulnerability is that it precludes exposure to what Moore characterizes as "secular market change." That is, a "not to be repeated" expansion of the market that occurs whenever a new category or a new class of customers is brought on board. That expansion "stands in contrast to [begin italics] cyclical growth [end italics], which refers to the ongoing returns from an established market, one in which the customers and the category remain the same and power shuttles here and there among various vendors and their latest offers. The key point here is, you can make a mistake with cyclical growth and still have plenty of chances to get yourself back in the game. That is not the case, however, with secular change. Missing out on the opportunities it offers "is a disaster."

Those who have read one or more of Moore's previous books already know that he is a visionary pragmatist with exceptional analytical and writing skills. I think that Escape Velocity will prove to be his most important book thus far, given the timing of its appearance during an extended period of economic turbulence and organizational disruption. I agree with him that leaders must ask the right questions (please see Pages 10-11) and then obtain the correct answers to them. In order to free themselves and their organization from - and then remain free of -- the "pull of the past," they must formulate and then execute an escape-velocity strategy. How? Focus on three separate but interdependent initiatives:

1. Innovate sufficiently to achieve competitive separation in the domain of invention.
2. Institutionalize what achieves the separation so it can be scaled and sustain in the domain of deployment.
3. Drive the transition from invention to deployment to a tipping point "such that the world will go forward as newly aligned and not fall back into its old ways."

Throughout his lively and eloquent narrative, Moore explains how to create, apply, and sustain four types of power and devotes a separate chapter to each: Category (i.e. reengineering portfolio management), Company (i.e. making asymmetrical bets), Market (i.e. capitalizing on markets in transition), Offer (i.e. breaking the ties that bind), and Execution (i.e. engineering the escape). It should be noted that, in the Introduction, Moore duly notes that under certain conditions, an established player's standard operating procedure (e.g. operational gains from mature markets), "does not result, in and of itself, in bad economic results." However, a key point, the "players" (be they new or established) do not sink "into a fixed legacy position." Each adopted one or more of the 13 different models or frameworks that, Moore points out, are "nestled inside one or another level in the Hierarchy of Powers" he thoroughly examines in Chapters 2-6 and then reviews in the final chapter.

In my opinion, this is one of the most important business books published in recent years and its relevance will increase exponentially for years to come. Bravo!
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1 of 1 people found the following review helpful
5.0 out of 5 stars Simple, Effective and Highly Relevant, 24 Nov 2011
By 
Bob Apollo (Reading, UK) - See all my reviews
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This review is from: Escape Velocity: Free Your Company's Future from the Pull of the Past (Hardcover)
I have been a fan of Geoffrey Moore's work since "Crossing the Chasm" was first published 20 years ago. That book remains as relevant now as it was then. Anyone familiar with his earlier works will recognise some powerfully resonant concepts in the contents of Escape Velocity, but Moore has moved his sights from start-ups wanting to move into the mainstream to established companies wanting to break away from the pull of the past. Moore's ideas - as always - are simple, effective and highly relevant. Don't let the fact that this is pitched at established companies put you off if your company is still in start-up or growth phase: you'll find ideas you can put into action here.
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3.0 out of 5 stars Escape Velocity is a neat concept for all computing., 13 Dec 2013
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Geoffrey Moore is a well respected author in the computing field. The advice in this book is interesting enough for it to affect the way business is run.
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5.0 out of 5 stars Must Read for anyone in tech and Internet, 3 Mar 2013
By 
John E. Newton (Maidenhead, UK) - See all my reviews
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Not a strategy, but a framework for strategy and a vocabulary for your team to discuss your strategy. Aligning your powers to achieve escape velocity.
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5.0 out of 5 stars What they don't teach you at Business School, 30 Nov 2012
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How do you keep innovating as an established business without the accountants taking over? Well Moore knows........

A practitioners book - fixing joining up strategy with execution - done in a way that allows innovation to flourish

Ever grappled with actually trying to implement any of Porters strategies or Balanced scorecards or had budgets thrust upon you to sort out super quick for next year calling for growth just based upon a factor of last years results?

Brand new frameworks and approaches that are not taught at Business School (MBA), perhaps they should be....

Highlights for me : The hierarchy of powers, material to growth matrices, core/context models

My head hurt in the last couple of chapters as Moore unleashed his thinking...

When I sat down and applied it to my job it gave new insight that I couldn't have gained by just abstracting myself - not enough time to do it.

So Moore gives you a shortcut.........

Well worth going back over the frameworks to embed them as the need arises - a permanent place in my kindle just for that reason

Combine it with Outcome Driven Innovation and Lean Start-up approaches too.....
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5.0 out of 5 stars Escape Velocity, 14 Feb 2012
By 
Rolf Dobelli "getAbstract" (Switzerland) - See all my reviews
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This review is from: Escape Velocity: Free Your Company's Future from the Pull of the Past (Hardcover)
In this challenging, realistic discussion, strategy consultant Geoffrey A. Moore uses an extended metaphor: the past's gravitational hold on your company. To break free of its influences, you must generate "escape velocity," a force that allows you to burst through the weighty barrier of the past. Moore argues for five distinct categories of power that help you reach escape velocity and head for the future. Though his work is a bit jargon-laden and sometimes hard to follow, his strategic ideas make sense. To follow his metaphor of jolting away from old patterns, let Moore's concepts function as a catalyst. They won't work alone, but if you introduce and apply them effectively, they are intended to accelerate radically how your company utilizes its talent and resources - the fuel for any journey. getAbstract recommends Moore's groundbreaking manual to planners, innovators and those looking to upgrade their company's market position.
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2 of 3 people found the following review helpful
5.0 out of 5 stars Best Geoffrey Moore book since Crossing The Chasm, 2 Nov 2011
This review is from: Escape Velocity: Free Your Company's Future from the Pull of the Past (Hardcover)
I'm not a great reader of business books and regularly only get halfway through before losing interest. I read Crossing The Chasm when it first came out about 10 years ago and thought it was very insightful, but thought his subsequent books Inside The Tornado and Dealing With Darwin weren't as good, so I didn't quite know what to expect from Escape Velocity. I'm happy to say that Escape Velocity doesn't disappoint. It does rehash some of Moore's previous concepts, but it does it in a fresh way, and with enough new thinking to make it a worthwhile read. It is pretty easy to read it too (I finished the book in 3 evenings) with a nice mix of theory and meaningful case studies. Although all of Moore's work is based on his experience dealing with high-tech businesses, I found Escape Velocity very applicable to the business I work for now, which is a mid-sized diversified business that has activities in automotive, defense, aerospace and motorsports.
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Escape Velocity: Free Your Company's Future from the Pull of the Past
Escape Velocity: Free Your Company's Future from the Pull of the Past by Geoffrey A. Moore (Hardcover - 5 Oct 2011)
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