94 of 96 people found the following review helpful
5.0 out of 5 stars Priceless
I have been entertaining my friends at dinner parties with this book. Cialdini, who admits to being a bit of a sucker himself, shows all the ways we've been manipulated over the years by small gestures and situations contrived by salesmen.
There are so many good stories. The one about Joe Girard, a car salesman who sends out each month 13,000 cards every month...
Published on 28 Oct 2007 by William Cohen
103 of 112 people found the following review helpful
3.0 out of 5 stars Good, but not totally convincing or that useful
I bought this book for two reasons - one to make myself more alert to sales techniques, and two to see if there are any useful insights to glean that could be applied to other areas of life.
On both counts the book delivers. Having recently been pitched to at work by a media tracking agency and nearly taken the bait (didn't in the end) I immediately recognised...
Published on 10 Sep 2007 by tomsk77
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5.0 out of 5 stars Both a compelling read and useful book,
This review is from: Influence: The Psychology of Persuasion (Paperback)I actually used this in my dissertation on the use of influence and persuasion by entrepreneurs. It proved to be a very useful book, not only in itself but via the recommended reading also.
I would recommend this book whole heartedly as the best in the field. I would recommend reading it with some of Dan Ariely's books regarding irrationality and combined you get a good feel for the field and can apply it to other areas. There are also many academic articles written by Cialdini that are well worth reading if you can gain access to these documents....
I got a first on this piece and so am very happy to recommend this since it was core to my thoughts and highlighted improvements to my original theories.
4.0 out of 5 stars very good book but poor edition,
This review is from: Influence: The Psychology of Persuasion (Paperback)I read that book few years ago for the first time and found it amazing! Unfortunately, this edition is very poor. Print is very small and therefore it's hard to read with a pleasure.
4.0 out of 5 stars Easy Insights, Well Evidenced,
This review is from: Influence: The Psychology of Persuasion (Kindle Edition)Influence: The Psychology of Persuasion, Robert B. Cialdini - Intended to be of use to anybody working in marketing, this book takes a considered look at the various means by which people are influenced either to favour you and offer you something, or actually change their minds. It's rooted in several excellent studies, and is among the standard starting points if you're interested in influence and how it works, for good reason. The book is easy to read, and the research behind each point makes for interesting storytelling. Never mind your career, this is an insightful look at how people work, and why.
5.0 out of 5 stars Influence,
This review is from: Influence: The Psychology of Persuasion (Paperback)Great book, gives a good understanding of how we are persuaded and how we can identify when someone is trying to manipulate you.
Must have book for persuasion practitioners.
5.0 out of 5 stars Simply the best book i have ever read,
This review is from: Influence: The Psychology of Persuasion (Kindle Edition)This is the first book i have ever read about psychology, and it has got me totally hooked on the subject.If you have ANY interest in psychology whatsoever, get this book.
5.0 out of 5 stars The classic persuasion text,
This review is from: Influence: The Psychology of Persuasion (Paperback)Cialdini is probably the most respected popular psychologist alive today, so any publication of his is worth its weight in gold, and could potentially earn the same!
In this book, he has successfully boiled down many theories into six categories. We see various informal fallacies of social influence (argumentum ad populum and Crumenam etc) categorised as social proof, authority and liking, and we see the Zeigarnick effect ( = I've started so I'll finish) being categorised as consistency (although this also relates to the work of Bem - we make assessments about our persona through observing our own actions and behave in line with this assessment, and relates to Kahneman and Tversky - sunken cost), then in addition we have categories of scarcity and reciprocation (both reciprocation and consistency work through cognitive dissonance - Festinger 1957). Cialdini backs up everything he proposes with well documented research which, because of the monumental value of his work, has now been cited in numerous other books, these 'other books' covering almost the entire range of people skills from sales and marketing to seduction!
For those who are not familiar with Cialdini's work, Cialdini has done a lot of research in this field. Of course, to a large extent he is standing on the shoulders of other very gifted people, but what is so remarkable is how he has bottled the fundamentals of influence into the six categories. In Yes! 50 Secrets from the Science of Persuasion even his own principle of descriptive and injunctive norms has been presented so that anyone can understand it!
The stories he uses to illustrate the principles are great because they entertain us while they nail the principle. Some of these stories are a little disturbing, whereas others are comical - e.g. his description of how an attractive young lady encouraged the author himself to exaggerate his high living lifestyle in order to close a sale - other stories just seem to lift the blinkers away from our eyes. Any one of these stories would initiate lively conversation at the dinner table, and many would be greeted by a comment such as `That happened to me last week'. I, for one, have fallen for just about every trick in this book.
This is probably the most influential people skills book on the market, making it a must have, particularly if you work in sales and/or marketing.
5.0 out of 5 stars Only read if you want to understand people's buying behaviour.,
This review is from: Influence: The Psychology of Persuasion (Paperback)If you want to understand human decision making and buying behaviour then this is a 'must read'. I was bought this book in 2002 and it's now falling apart through use. It sums up, in ways that can be directly applied to marketing and advertising, exactly what drives people to behave in the way that they do. The 'weapons of influence' referred to in the book will help you understand why some promotions work and other fall flat. If you sell anything, then Influence will make you better at it.
5.0 out of 5 stars Its a good book..,
This review is from: Influence: The Psychology of Persuasion (Paperback)Lots of stories/examples from USA..
Maybe too many?
But very readable, and enjoyable.
I learnt a lot from this book.
3.0 out of 5 stars ways of the world,
This review is from: Influence: The Psychology of Persuasion (Paperback)Most of this book is common sense, but its worth reading, especially as it breaks down the points into various categories which then makes it easier to know what to do and how to do it.
5.0 out of 5 stars Brilliant,
This review is from: Influence: The Psychology of Persuasion (Paperback)Excellent book, interesting psychology - learnt a lot from it which can be used in my business and by any sales person.
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Influence: The Psychology of Persuasion by Robert B. Cialdini (Paperback - 1 Feb 2007)