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5.0 out of 5 stars If you write professionally, read this book, then keep rereading it.
This is an essential guide for any writer. The advice is timeless. Written by two bosses from Ogilvy and Mather. It shows how the agency become successful. Some of the information may appear outdated, such as composing a memo, but that's an email today.

Using short words, sentences and paragraphs may seem unnatural. It does work and makes it easier to read your...
Published 1 month ago by Ross Boardman

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3.0 out of 5 stars What it says on the cover
This is not an academic tome on the science of writing, but a practical guide.
It is worth keeping on the shelf, ready to be read and re-read.
You may want to lend it to colleagues whose English is below par.

Know your audience
Keep it short
Re-read before publishing.
Published 5 months ago by Graham Neale


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5.0 out of 5 stars If you write professionally, read this book, then keep rereading it., 8 July 2014
By 
Ross Boardman "Ross B" (Staffordshire, UK) - See all my reviews
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This review is from: Writing That Works, 3e: How to Communicate Effectively in Business (Paperback)
This is an essential guide for any writer. The advice is timeless. Written by two bosses from Ogilvy and Mather. It shows how the agency become successful. Some of the information may appear outdated, such as composing a memo, but that's an email today.

Using short words, sentences and paragraphs may seem unnatural. It does work and makes it easier to read your stuff. Try putting a piece of text together before reading this book. Run your writing through a readability score such as Flesch–Kincaid. Read the book. Rewrite your work and compare your score now.

If you pick this volume up once a year, you will become a better writer.
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4.0 out of 5 stars Great reference book, 8 April 2014
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This review is from: Writing That Works, 3e: How to Communicate Effectively in Business (Paperback)
This book is a quick and simple guide to wringing effectively for business. I say it's a reference book because I think that's how best to use it - it's more a dip in than a story. Good, clear, helpful book. Every office should have one!
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3.0 out of 5 stars What it says on the cover, 4 Mar 2014
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This review is from: Writing That Works, 3e: How to Communicate Effectively in Business (Paperback)
This is not an academic tome on the science of writing, but a practical guide.
It is worth keeping on the shelf, ready to be read and re-read.
You may want to lend it to colleagues whose English is below par.

Know your audience
Keep it short
Re-read before publishing.
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5.0 out of 5 stars Excellent book, 19 Sep 2013
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This review is from: Writing That Works, 3e: How to Communicate Effectively in Business (Paperback)
This book has the basic principles of action writig: how to say what you want in as little words as possible and how to get people to take action on what you've said. The principles apply not just in business writing but articles, essays, etc. We live in an over-communicated society, so whatever attention your reader gives to your writing should be used efficiently. For that this book is essential.
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2 of 3 people found the following review helpful
5.0 out of 5 stars I wish everyone in business had this book, 31 Aug 2012
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This review is from: Writing That Works, 3e: How to Communicate Effectively in Business (Paperback)
Number one in advertising guru David Ogilvy's ten tips on writing is "Read the Roman-Raphaelson book on writing. Read it three times." He's absolutely right.

This book begins by explaining why you should write well and, motivation being key to learning, that will greatly help you write clearly.

It's engagingly written, simple and amusing. The only reason you won't go back to it again and again is because you'll probably remember it all the first time thanks to the very good examples.

Get it. Get it now.
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0 of 5 people found the following review helpful
5.0 out of 5 stars billiant, 25 Jun 2010
By 
Z. Issa "Sweet Geeky" (Qatar) - See all my reviews
(REAL NAME)   
This review is from: Writing That Works, 3e: How to Communicate Effectively in Business (Paperback)
I ws looking for an online business writing course, i found this book by accedent. really helpful
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