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10 of 10 people found the following review helpful
5.0 out of 5 stars The definitive text on the subject, 3 Jan. 2001
By A Customer
This review is from: Diffusion of Innovation (Paperback)
This updated edition of the best work on the diffusion of ideas and innovations is essential reading for a range of disciplines from sociology through technology transfer to MBA students. It is lucid, uses examples well and has as little jargon as is consistent with the complexity of the ideas being expressed. Five stars.
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4 of 5 people found the following review helpful
5.0 out of 5 stars Very comprehensive , must for marketeers, 17 Feb. 1999
By A Customer
The book is a comprehensive cover of the word of mouth communications medium. Well worth reading.
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Diffusion of Innovation
Diffusion of Innovation by Everett M. Rogers (Paperback - 20 Nov. 1995)
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