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4 of 8 people found the following review helpful
5.0 out of 5 stars MARKETING EQUALS MANAGING BRAND EQUITY, 13 Mar 1999
By A Customer
This review is from: Managing Brand Equity: Capitalizing on the Value of a Brand Name (Hardcover)
tHIS BOOK GIVES YOU THE INSIGHT ALL MARKETERS NEED. IT`S WRITTEN IN A WAY SO WE CAN IMPLEMENT OR BASE STRATEGIES, WHERE TO DIRECT THE EFFORTS AND HOW TO SUCCESFULLY RATE THE IMPACT. ANYONE IN A MANAGING POSITION SHOULD READ THIS BOOK.
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1 of 6 people found the following review helpful
5.0 out of 5 stars A great way to invest money and reading time, 1 Mar 1998
By A Customer
This review is from: Managing Brand Equity: Capitalizing on the Value of a Brand Name (Hardcover)
I read this book in the Italian translation, and already it deserved 10. The original edition probably deserves more, if education gives the best ROI this book is a way to get the highest.
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Managing Brand Equity: Capitalizing on the Value of a Brand Name
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