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on 20 June 2013
Ken has again collaborated with top experts in a field to bring a simple model 'ABCD' to building and restoring TRUST.
He uses a parable [as he has since the :01 Manager] not everybody will like it,
but I believe it will make a positive difference to everybody who tries it!

As a Sales Expert I know how important TRUST is.

I know how difficult it is and how long it takes to build trust; and how quickly trust is lost.
The book offers sound advice, more of a discipline which WORKS
[a practice of Boosters and Busters], rather than an art or science .

The TRUST market is full of nonsense "formulas", have a read at this Method instead.
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on 5 November 2014
Another great business book written in a language that makes it simple to understand and implement. A good companion to "The One Minute Manager" series.
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on 19 August 2013
This book tells a simple story to explain how trust works, how to trust and how to gain trust from others. A worthwhile read.
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on 9 September 2013
The book was readable and had some good self assessment exercises but it was not as good as some of the other books I have read by Ken Blanchard.
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on 30 November 2015
Very american in its theme and words. Topic is a solid one so you can get some gems out of this.
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on 18 July 2014
Great book - as is anything with Ken Blanchard's name attached to it!
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on 29 December 2015
Didn't get anything new from it
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on 6 March 2015
Great read
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