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Screw them, lets do it: Richards adventures in Blunderland
on 21 December 2008
Entertaining expose of Richard Bransons business career. The book isnt particularly well written but highlights the hypocrisy of the ubiquitous Richard Branson frequently voted top of the business pops. Branson comes across as a puerile, opportunistic, astonishingly crass and unpleasant man.
His main sources of profit would appear to be when he has nestled himself under the protective wings of the state, his airlines (having a dual monopoly on flights to america with BA from heathrow) and trains (having monopolys on various travel routes). He has milked money from both of those ventures and insufficiently carefull partners (who he seems to serially latch onto and suck dry at a phenomenal rate) to finance an extraordinary number of business ventures that have fallen rather flat while he stashes money away into offshore accounts. The news industry plays a bit part in this pretty sordid story, the amount of free publicity and boosting he has recieved from compliant journalists and media organisations probably runs into hundreds of millions of pounds.
Worth buying for the picture of a rather battered Branson dangling on a bungee rope after colliding with a hotel wall on one of his numerous publicity stunts. Well worth reading.