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Seven-Second Marketing: How to Use Memory Hooks to Make You Instantly Stand Out in a Crowd

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Seven-Second Marketing: How to Use Memory Hooks to Make You Instantly Stand Out in a Crowd (Hardcover)

by Ivan R. Misner (Author)

4.7 out of 5 stars See all reviews (3 customer reviews)

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Product details

Hardcover: 159 pages
Publisher: Bard (Sep 1996)
Language English
ISBN-10: 1885167210
ISBN-13: 978-1885167217
Product Dimensions: 22.9 x 15.2 x 2.5 cm

Average Customer Review: 4.7 out of 5 stars See all reviews (3 customer reviews)

Amazon.co.uk Sales Rank: 2,208,704 in Books (See Bestsellers in Books)

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Product Description

From the Author
Primer for Business Professionals in Doing Presentations
Seven Second Marketing is a primer for business professionals in doing brief introductions at networking events. There is a proliferation of networking organizations out there. If you would like to "stand out" in the crowd when you have to introduce yourself to a group of other business professionals - then Seven Second Marketing will show you how to use Memory Hooks that will enable you to do just that. Feel free to send me your own Memory Hooks for future editions. --This text refers to the Paperback edition.

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3 Reviews

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Average Customer Review

4.7 out of 5 stars (3 customer reviews)

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13 of 13 people found the following review helpful:

4.0 out of 5 stars This book makes 'the Obvious' startling News!, 4 Jul 1999

By A Customer

This review is from: 7 Second Marketing: How to Use Memory Hooks to Make You Instantly Stand Out in a Crowd (Paperback)

I bought this book with some skepticism. After all, if it only takes 7 aseconds to market something, why does a whole industry exist to help the would-be entrepreneur spend a whole lot more? On reading the book the term 'catch-phrase' takes on a new (and profitable) meaning. Every telesales person knows that he/she has about 4 seconds at the start of a cold call to get the prospect's interest and the 'initial benefit statement' which helps can be difficult to create. 'Seven Second Marketing' shows the reader how to create not just a general IBS but one which will stick in the mind of the prospect after the call is concluded - and still be there when the Sale Process is continued at a later date. The essence of the memory hook, as Dr Misner describes it, is that it is short, relevant AND memorable. This book shows how to create one and I recommend it strongly to anyone who needs to be remembered by first-met acquaintances, business or social (or even political!) Since reading this book I purchased two other books by Dr Misner and both have contributed to my success as a self-employed businessman. See the Amazon Index for details of these books. Happy Marketing!

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7 of 7 people found the following review helpful:

5.0 out of 5 stars Must for anyone who has to address other business in public, 30 Jun 1999

By A Customer

This review is from: 7 Second Marketing: How to Use Memory Hooks to Make You Instantly Stand Out in a Crowd (Paperback)

I was given a copy of this book some two years ago. At the time I had been trying to think of a snappy way to get the message across about my rather dull legal services business. "Seven Second Marketing" gave me a template of how to achieve this and some exapmles I could borrow. So if you want a Memory Hook for your business like "Vorsprung Durch Technik" or the Worlds Favourite Airline then invest in this. All it will help you do is have other people remember your business,that's all. That's enough for me

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5 of 5 people found the following review helpful:

5.0 out of 5 stars Why Do You Need This Book?, 4 Jul 1999

By A Customer

This review is from: 7 Second Marketing: How to Use Memory Hooks to Make You Instantly Stand Out in a Crowd (Paperback)

Ever been to a business meeting or social gathering and been introduced to someone - then, 5 minutes later, you can't remember their name or what their business is? Read this book, and learn how to make sure your name and business will be remembered by everyone you meet!

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