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Die neuen Marketing- und PR-Regeln im Social Web: Wie Sie Social Media, Online Video, Mobile Marketing, Blogs, Pressemitteilungen und virales Marketing nutzen, um Ihre Kunden zu erreichen (German) Paperback – Sep 2010


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Product details

  • Paperback
  • Publisher: Mitp-Verlag (Sept. 2010)
  • Language: German
  • ISBN-10: 3826690702
  • ISBN-13: 978-3826690709
  • Product Dimensions: 17 x 2.5 x 21.6 cm

More About the Author

David Meerman Scott is a marketing strategist, keynote speaker, seminar leader, and the author of The New Rules of Marketing & PR, an award-winning BusinessWeek bestseller published in 24 languages. He is also the author of the hit book World Wide Rave and three other books. His Web Ink Now blog is ranked by AdAge Power 150 as a top worldwide marketing blog.
He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world's largest newspaper and electronic information companies.
David has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over twenty countries on four continents.

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