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leeclowsbeard [Kindle Edition]

@leeclowsbeard

Kindle Price: £15.39 includes VAT* & free wireless delivery via Amazon Whispernet
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Product Description

Product Description

For four decades, Lee Clow has created and shepherded the kind of advertising ideas that move businesses and move us emotionally. He first garnered global attention with what is still considered the greatest Super Bowl commercial ever--Apple's 1984. Working closely with Steve Jobs, Lee Clow went on to create additional advertising for the launches of the iPod, iTunes, iPhone, and most recently, the iPad, and he coined the tag "Think Different." Lee Clow was also instrumental in creating Nissan's "Enjoy the Ride" campaign, and was behind creative work for Adidas, Nike, Reebok, Pedigree, and countless other multinational brands. Due to his bottomless well of creative ideas and his radical advertising philosophy, Lee Clow has become an icon within the advertising industry and one of its most visible spokesmen. 

Yet, this living legend has never assembled his wisdom, wit, and positions on advertising, business, and life in a single place--until now. leeclowsbeard is the first compendium of the thinking that drives and has driven the most influential creator in the advertising business. But it is no mere collection of quotes--it was written by Lee's iconic beard in the form of Tweets. 

Yes, since 2009, the wisdom of Lee Clow has actually been dispensed to followers of @leeclowsbeard on Twitter. This printing, in book form, marks the first time a selection of Lee's beard's wisdom is available in one place. It's a must-read for anyone involved in advertising, marketing, business at large, and creative fields of all types. 

The brainchild of a Midwestern writer/creative director named Jason Fox, @leeclowsbeard seeks to channel Lee's knowledge, offering crumbs of advertising wisdom allegedly collected within Lee's beard over the past decades. Today, @leeclowsbeard boasts over 35,000 followers and has served up over 1,000 bits of advice--about 300 of which appear in this book.

Product details

  • Format: Kindle Edition
  • File Size: 217641 KB
  • Print Length: 224 pages
  • Publisher: powerHouse Books; 1 edition (12 Jun. 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B008N2X7M0
  • Text-to-Speech: Not enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Amazon Bestsellers Rank: #860,088 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

There are no customer reviews yet on Amazon.co.uk.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.6 out of 5 stars  11 reviews
11 of 11 people found the following review helpful
5.0 out of 5 stars Not a mere collection of Tweets ... an education in advertising. 14 Jun. 2012
By Bill Gallagher - Published on Amazon.com
Format:Hardcover
Yes, it's just a book of Tweets. But no, they're not "just" Tweets. This is not your typical "2day i feel gud" Twitter dreck. This is a distillation of the marketing wisdom of the great ad man Lee Clow, responsible for Apple's legendary "1984" ad. It's highly usable stuff.

What's so strong about this book is that each entry is really a book's worth of wisdom. A single entry is enough to create some really powerful change. While extended reading can be a drag -- the thoughts taken together are pretty disjointed, and there are no paragraphs, only tweets -- taken a few a time, one could have the germ of a full advertising education.

Some I like:

"Make sure your goal isn't just a means masquerading as an end."

"A great brand's elevator pitch requires nothing more than the company name."

"Most ads barely communicate one message well. Let's not push our luck with two."

and my favorite:

"The facts of the matter are rarely the heart of the matter."

This book is highly recommended. Essential reading for anyone involved in any capacity whatsoever with advertising. Keep it on your desk.
5 of 5 people found the following review helpful
5.0 out of 5 stars Excellent thoughts 21 Jun. 2012
By Kevin Schroeder - Published on Amazon.com
Format:Hardcover|Verified Purchase
While this is a book about advertising, marketing, branding and such, rather than wasting page after page with theory and boring case studies of success, it uses the Tweet as the medium which forces the author to communicate complicated ideas with precision. Talk about eating your own dog food. "An ad should be an appetizer, not a buffet", or "Often, the more you say the less you're heard". Each tiny quote will have you both nodding your head in agreement and shouting out "That is it exactly!" (notice the lack of italics... read the book to find out why). Boiling it down, the book is about clear communication in not too few words, not too many, but just enough. The book is wonderful because it practices exactly what it preaches and succeeds marvelously at it.
4 of 4 people found the following review helpful
5.0 out of 5 stars Smart, succinct and a little bit shaggy 21 Jun. 2012
By L. Healy - Published on Amazon.com
Format:Hardcover|Verified Purchase
This is the best purchase I have made since starting my career in the world of advertising. It is chock full of profound little nuggets of truth, sprinkled throughout brilliantly designed pages. Since it is not necessary to read in any kind of sequential order, I find myself just randomly opening to a page and every time I am rewarded with words that I wish came from my own mouth. The built-in bookmark allows me keep my place as I run to my co-workers to share my most recent treasure. Currently, it rests on, "Design is often the difference between being ignored and being embraced."
I am constantly amazed that this extraordinary writer was able to say so much so well. Well done, Jason Fox. Not only were you able to get inside the head of a living icon, you were able to use his beard to speak for him in a way that even he applauded.
2 of 2 people found the following review helpful
5.0 out of 5 stars Proof that in great writing, less is more. 25 July 2012
By Testa - Published on Amazon.com
Format:Hardcover|Verified Purchase
You don't even have to know who Lee Clow is to appreciate this book.

Sure, it's a compilation of observations on the ad biz, but really, at its core, it is a treasury of wit and insight that gives voice to many of the universal truths that anyone in a customer -service field has experienced.

By nature of its concept, this collage of Tweets is an easy read, but the stellar writing is able (like any good fortune cookie has proven) to artfully show how wisdom is best communicated by few words.
You will immediately relate to the truths that come from "The Beard".
And you will think back to all those meetings where the end goal was lost as the team over-complicated another assignment.

Jason Fox reminds us that the best writing is honest and simple. And advertising really isn't as complicated as Sterling & Cooper wants you to believe it is.
2 of 2 people found the following review helpful
5.0 out of 5 stars Instant inspiration 22 Jun. 2012
By Nicholas Reese - Published on Amazon.com
Format:Hardcover|Verified Purchase
I have a shelf of books at work that I go to when I need a little inspiration (or at least a reminder of how advertising should work in a perfect world). Lee Clow's Beard is definitely one of the smartest books on advertising I've read since portfolio school. This one has taken its place next to my well-worn copy of Hey Whipple, Squeeze This. This should be required reading for all creatives, account people, marketers and students looking to get into the biz.
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