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Kindle Fire 7", LCD Display, WiFi

by Kindle Fire
4.1 out of 5 stars  See all reviews (2,954 customer reviews)


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The perfect family tablet – beautifully simple, built to last and perfect for playing, reading, browsing and more
There is a newer model of this item:
Kindle Fire HD 7", HD Display, Wi-Fi, 8 GB - Includes Special Offers Kindle Fire HD 7", HD Display, Wi-Fi, 8 GB - Includes Special Offers 4.2 out of 5 stars (3,182)
£89.00
In stock.
  • Simple to use – One tap gives you instant access to apps, games, books, web, e-mail and more
  • Perfect portability; durable construction for worry-free playtime
  • Over 22 million movies, TV shows, songs, books, and magazines, plus tens of thousands of popular apps and games such as Angry Birds Space, Skyscanner, Jamie's 20 Minute Meals and Auto Trader
  • Large selection of children's books, apps, games, films and TV series, plus easy-to-use parental controls
  • LOVEFiLM Instant video streaming for unlimited access to thousands of films and TV series. New to LOVEFiLM? You'll get a one-month free trial
  • Great deals on apps, including a paid app for free every day, plus thousands of other free apps and games
  • Amazon's vast selection of e-books offers bestsellers, exclusive content, thousands of free classics and great savings with Kindle Daily Deal, plus Prime members borrow for free - as frequently as one book per month, with no due dates - with Kindle Owners' Lending Library


On This Page:

The All-New Kindle Fire

All New Powerful Processor

With a new 1.2 GHz processor and 1 GB of RAM, Kindle Fire is faster and more fluid than ever. Move seamlessly across apps and open titles quickly at a touch.

Free Cloud Storage

Kindle Fire comes with 8 GB on-device memory, so you can download your favourite titles to view offline, anytime. You'll also get free, unlimited Cloud storage for all of your Amazon content, so you can rest easy, knowing that you'll never lose the content you love.

Extra-Long Battery Life

Kindle Fire has been re-tuned to optimise power consumption. The result: a longer battery life, with almost 9 hours' worth of mixed use.

Easy to Hold in One Hand

Designed to travel with you wherever you go. Small enough to fit in a bag and light enough to hold in just one hand, Kindle Fire is perfect for browsing, playing, reading and shopping when on the go.

Beautiful, New UI

Kindle Fire's new UI makes it easier than ever to find and enjoy your favourite titles. Spin through recent content straight from your Home screen. Pin favourites and access them at a touch. Whether you're in the mood to watch, read, listen or play, Kindle Fire gets you started quickly and easily.

Ultra-Fast Web

Kindle Fire offers a new version of Amazon Silk, our cloud-accelerated browser, for ultra-fast page load times. Learn More about Amazon Silk

All Your Personal Email

The new email app on Kindle Fire makes sending mails, viewing attachments, and syncing contacts simple. With full support for the world's most popular email providers - including AOL, Microsoft Exchange, Gmail, Hotmail, Yahoo!, and more - it's our easiest-to-use email ever.

No Set-up Required

Kindle Fire arrives pre-registered to your Amazon.co.uk account so you can get started right away, including having immediate access to any previously purchased content you may have.

Unparalleled Content Discoverability

Kindle Fire makes it easy to find content you'll love by using Amazon's powerful recommendation engine, which compares your purchases and favourites with over 15 years' worth of consumer purchase history and suggests content to you, right from your Home screen.

1-Click Shopping and One-Day Delivery

No switching between apps, no juggling passwords and profiles - Kindle Fire is seamlessly integrated with Amazon's content stores so you can shop new books, movies, games, and apps with a single tap. Shopping for more? If you haven't yet subscribed, enjoy unlimited One-Day Delivery on millions of eligible items with a free month of Amazon Prime. For customers living in the UK only.

Choose Your Language

You can set your language to French, English, German, Spanish, Italian - including home and menu displays and dictionary support.

Kindle Owners' Lending Library

Kindle Owners' Lending Library

Kindle Owners' Lending Library - with an Amazon Prime membership, Kindle device owners can choose from more than 300,000 books to borrow --as frequently as one book per month, with no due dates--including current and former top sellers in the Amazon.co.uk Kindle Store and all 7 Harry Potter books.

One-Day Delivery

Get fast shipping on millions of items. Take the stress out of shopping with One-Day Delivery from Amazon Prime. Choose from videos, electronics, games and much more. For customers living in the UK only.

Free Month of Prime

If you haven't tried Amazon Prime in the past we'll give you a free month's trial. Experience what millions of Prime members enjoy: reading a Kindle book a month, and enjoying One-Day Delivery on millions of eligible items. We think it's one of the best bargains in the history of shopping, and we hope you do too.

All the Content

The Greatest Games

Kindle Fire is built for the best in gaming, with full tilt, turn and multi-touch controls. Enjoy bestselling titles such as Angry Birds Space, Cut the Rope and Fruit Ninja.

Up Your Game with GameCircle

Earn achievements, compare scores with GameCircle friends, or take on the world with global leaderboards. Our selection of GameCircle titles with Whispersync automatically store your progress in the cloud, so you'll never lose an unlocked level or saved game, even if you delete the game from your device.

Your Favourite Apps

Kindle Fire gives you instant access to the most popular free and best-selling apps, including titles like Jamie's 20 Minute Meals, Skyscanner and Auto Trader.

Massive Book Selection

Shop the Kindle Store for over 2 million of the most popular books, or explore millions of free, public domain books such as Pride and Prejudice, A Tale of Two Cities and Oliver Twist.

Vibrant Magazines

Enjoy over 500 magazines with beautifully detailed illustrations and glossy full-colour layouts. Magazines include favourites such as Vogue, Woman & Home, Ideal Home, BBC History and Good Food. Find our selection of available magazines and newspapers in the new Amazon Appstore on your Kindle Fire.

Low Book Prices

We check hundreds of prices every day to make sure our prices are the lowest of any ebook store in the UK. Compare our book prices--you'll like what you find.

Exclusive Kindle Titles

Over 300,000 Kindle exclusive titles from best-selling authors including Michael Ridpath and Phil Rickman.

Whispersync for Books

Kindle Fire uses Amazon Whispersync technology to automatically sync your library, last page read, bookmarks, notes, and highlights across all your devices. With Kindle reading apps available for phones, tablets, PCs, and Macs, you can keep the story going wherever you are.

X-Ray for Books

Tap on any page as you read to access X-Ray, an easy way to uncover more from the books you love. Instantly find chapters and locations that mention ideas, characters, and important places, as well as background info, biographies, and more from Shelfari and Wikipedia.

The Best Movies & TV

Rent or purchase from a selection of the biggest new releases and most popular titles from every major movie studio and TV network. Stream instantly over Wi-Fi or download to enjoy later.

Prime Instant Video

Prime members enjoy unlimited streaming of thousands of popular movies and TV shows such as Grey’s Anatomy, Peppa Pig, Tangled, Girl with the Dragon Tattoo, Downton Abbey, Dr Who, SpongeBob SquarePants and many more.

Whispersync for Movies

Start streaming a film on Kindle Fire HD, pause, then resume watching straight from the same scene on your TV. Whispersync remembers the last scene you watched across all your apps and devices, so you can avoid the frustration of having to find the right spot.

X-Ray for Movies

Explore favourite characters and actors at a touch. Kindle Fire HD uses the power of IMDb to bring Amazon's exclusive X-Ray service to films. Simply tap on any scene to instantly see which actors are currently on screen, jump straight to other films in which they star and more.

Huge Music Selection

With over 20 million songs from thousands of artists, Amazon MP3 is home to one of the largest music libraries on earth. Music you buy on Kindle is saved to Cloud Player for free, and you can download it anytime. Browse and search your library, create and manage playlists, stream your music from Cloud Player, or download to listen offline. For customers living in the UK only.

Your CD and Vinyl Purchased, Available On Kindle Fire

AutoRip gives you free MP3 versions of eligible CDs and vinyl you purchase from Amazon. With AutoRip, MP3 versions are added to your Cloud Player library automatically, where they are available for download or playback - free of charge. You’ll find the CDs and vinyl you purchased years ago, as well as your new purchases, available in your Music library on your Kindle Fire. No more waiting for the CD to arrive - buy it and listen on your Kindle Fire.

Your Music. Everywhere.

Amazon Cloud Player lets you import your music, then download or play those MP3s immediately on your Kindle Fire. Just tap Music on the Home screen to get started. Browse and search your library, create and manage playlists, play your music from Cloud Player, or download to play offline. All your Amazon purchases and the first 250 imported songs are stored free of charge.

Audiobooks by Audible

Audible is an Amazon company and offers more than 80,000 titles written by bestselling authors and performed by world-class narrators - including thrillers such as Dan Brown’s latest page-turner, Inferno; biographies such as Miranda Hart’s personally narrated memoir, Is It Just Me?; or classics such as The Great Gatsby, narrated by Academy Award nominee Jake Gyllenhaal.

Listen to your audiobooks anywhere

It's simple to download, store and manage your collection from your Kindle Fire. With wireless delivery of your Audible.co.uk library and Whispersync wireless synchronisation of audio content across your devices, you can enjoy your audiobooks anywhere. Simply download any audiobook to your library using 1-Click™ or become an Audible member and download one book per month for only £7.99/month. If you are new to Audible we’ll give you a one-month free trial.

Enjoy your content on many devices

At Amazon, we make it easy for you to access your content on other devices and platforms. Apps and games that you buy for your Kindle Fire can be used on other Android devices. Kindle books can also be enjoyed on Amazon apps for Windows, Mac, Android and iOS. Movies from LOVEFiLM can also be watched on your internet enabled TV, PS3, Xbox 360, laptop and iPad.

Parental Controls

Protect your kids with easy-to-use Parental Controls. Simply add a password in the settings menu to restrict access to web browsing, content purchasing, or your Kindle Fire content libraries.

Built Tough

Kindle Fire is designed to stand up to accidental bumps and scrapes. Our state-of-the art display is 20 times stiffer and 30 times harder than plastic, so you can let your child play, without worry.

Beloved Kids' Movies and Shows

Amazon for Kids also includes a selection of thousands TV shows your children want to watch, with episodes from Bob the Builder, Thomas the Tank Engine and many more.

Ebooks for Fun and Education

Explore ebooks featuring beloved characters. Flip through picture books including Tiger Who Came to Tea and the Mr. Men and Little Miss series. Discover hundreds of ebooks including Maisy, Duck and Goose, Elmo, Big Nate, titles from Sandra Boynton (Moo, Baa, La La La!), and more.

The Best Games for Kids

Featuring a great selection of children's games like Drawing Pad, A Day at the Circus and The Cat In the Hat - Dr. Seuss, and popular early development games like Kids Learn to Read.

Features

All Your Personal Email

The new email app on Kindle Fire makes sending mails, viewing attachments, and syncing contacts simple. With full support for the world's most popular email providers - including AOL, Microsoft Exchange, Gmail, Hotmail, Yahoo!, and more - it's our easiest-to-use email ever.

Connect to Your Corporate Email

Read email and attachments, manage calendars, and sync contacts on the go. Kindle Fire features full support for Exchange-based accounts making it easy to stay connected when you step away from the office.

Deep Facebook Integration

In addition to the free Facebook application found in the app store, Kindle Fire is fully integrated with Facebook, making it easy to connect, share, and play with friends and family. Sync favourite photos at a touch or share quotes and passages straight from your book.

Carry and Read Your Documents

Your weekend travel plans, the latest office report - keep your essential information close at hand and backed up on the cloud. Email spreadsheets, PDFs, Word docs and more directly to your device or upload from your PC or Mac using Amazon Cloud Drive.

Enjoy and Share

Relive your most memorable moments. Our new, beautifully designed photo app makes it easy to swipe through albums, or step in to full-screen viewing. And sharing your photos couldn't be easier. Just tap on individual images to email them to anyone you like.

Import and Edit

Kindle Fire makes it easy to keep favourite photos close at hand. Download any album from Facebook or upload saved photos from your PC or Mac. Editing is just as simple, with many popular and fun photo editing apps available in the App store, such as PicShop Lite and Picasso Draw! Paint! Doodle!.

Easy to Read

There are multiple ways to enjoy your favourite web content. With a single touch, the user interface disappears to allow for full screen reading. Or you can turn on Reading View to enjoy a clean, easy-to-read version of the site that removes all unnecessary images and other website clutter.

Trends and Recommendations

Looking for the latest news or the next big site? Trending Now alerts you to pages that have recently seen an unusually high level of traffic, which is generally a good indicator that the page or topic may be particularly noteworthy right now.

Huge Music Selection

With over 20 million songs from thousands of artists, Amazon's Digital Music store is home to one of the largest music libraries on Earth. Music you buy from Amazon is saved to the Cloud for free, and you can play or download it at anytime. Available for UK customers only.

Your CD and Vinyl Purchases, Available On Kindle Fire

AutoRip gives you free MP3 versions of eligible CDs and vinyl you purchase from Amazon. With AutoRip, MP3 versions are added to your music library automatically, where they are available for download or playback - free of charge. You’ll find the CDs and vinyl you purchased years ago, as well as your new purchases, available in Your Music Library on your Kindle Fire. No more waiting for the CD to arrive - buy it and listen on your Kindle Fire right away.

Your Music. Everywhere.

Import the rest of your music library to Amazon Music and play it wirelessly on your Kindle Fire HD - just tap Music on the Home screen to get started. Browse and search your library, create and manage playlists, play your music from the Cloud, or download for playback offline. All of your Amazon digital music purchases and your first 250 imported songs are stored for free.

Technical Details

Display7" multi-touch colour display; 1024x600 pixel resolution at 169 ppi, IPS (in-plane switching) technology and Gorilla Glass
Size189 mm x 120 mm x 11.5 mm
Weight400 grams
System Requirements None. Kindle Fire is ready to use right out of the box - no setup, no software to install, no computer required to download content
Storage8 GB internal memory, approximately 5.5GB available for user content
Battery LifeUp to 9 hours of reading, surfing the web on Wi-Fi, watching video, or listening to music. Battery life will vary based on device settings, usage, and other factors such as web browsing and downloading content. Actual results may vary
Charge TimeFully charges in 3 hours via the Kindle PowerFast charging accessory (sold separately), or slightly longer with other micro-USB power adapters that you may already have. Charges in approximately 11.5 hours from your computer via the included USB charging cable
Wi-Fi ConnectivitySingle-band Wi-Fi. Supports public and private Wi-Fi networks or hotspots that use the 802.11a, 802.11b, 802.11g, or 802.11n standard with support for WEP, WPA and WPA2 security using password authentication; does not support connecting to ad-hoc (or peer-to-peer) Wi-Fi networks
PortsUSB 2.0 (micro-B connector) port for connection to a PC or Macintosh computer or to connect to the Kindle PowerFast charging accessory
Audio3.5 mm stereo jack and integrated stereo speakers
Content Formats SupportedKindle (AZW), TXT, PDF, unprotected MOBI, PRC natively, DOC, DOCX, JPEG, GIF, PNG, BMP, non-DRM AAC, MP3, MIDI, PCM/WAVE, OGG, WAV, MP4, AAC LC/LTP, HE-AACv1, HE-AACv2, AMR-NB, AMR-WB, HTML5, CSS3, MP4, 3GP, VP8(.webm), Audible Enhanced format (AAX)
SensorsAccelerometer
Location ServicesLocation-based services via Wi-Fi
Warranty and ServiceKindle is sold with a worldwide limited warranty of one year provided by the manufacturer. If you are a consumer, the limited warranty is in addition to your consumer rights, and does not jeopardise these rights in any way. This means you may still have additional rights at law even after the limited warranty has expired (for further information on your consumer rights, click here). Optional 3-year Extended Warranty available for UK customers sold separately. Use of Kindle is subject to the terms found here.
Included in the BoxKindle Fire tablet, USB 2.0 cable, and Quick Start Guide

Customer Reviews

Most Helpful Customer Reviews
1,705 of 1,766 people found the following review helpful
4.0 out of 5 stars Great gadget 23 Nov 2012
By Fiale
Configuration:With Special Offers|Verified Purchase
Having fun with my Kindle Fire - Great for reading, watching films/TV and listening to music. Great media consumption device. Browsing the web is easy and quick. The whole thing is just great to have on the table. So many films and shows to watch (I love horror movies and have been catching up on the old Black and white B movies)....

I have had problems with magazines, the formatting poor for the titles I have tried, I guess they are trying to catch up with the 7"inch concept... maybe panel views would be better for this type of reading.

I have seen a lot of 1 star reviews and read them - seem most are complaining about not being able to buy the device at all due to where they live, or people who do not even own the device just touting other products. Not sure why such reviews are left up as they are not product reviews.

To address a few of the reviews that do seem to at least come from people who have bought one..

That it is flimsy: The Kindle fire is anything but flimsy, it is solid and has a bit of weight to it making it feel very sturdy/solid.

Takes ages to connect to wi-fi: When I switched on my K-Fire the first thing it asked was for my network password, it then connected, so from hitting the on switch to connecting to the wi-fi was around 40 seconds, after that it connects within seconds everytime you turn the device on.

Advertising is invasive: I have the model that has advertising - it is just a screensaver at the initial screen where you unlock the device, thats it - you see it for a few seconds, and its then gone.
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1,540 of 1,634 people found the following review helpful
3.0 out of 5 stars Shiny thing make it all better! 26 Oct 2012
By RM/TM TOP 500 REVIEWER VINE VOICE
Configuration:With Special Offers|Verified Purchase
First impressions - the Kindle Fire is slightly heavier than I anticipated, but has a well made feel, with a smooth rubberised back and concealed on/off switch. The ereader has good resolution for static images, and vivid colours which make web browsing a pleasure. However, the default brightness setting was quite hard on my eyes and needed lowering when in an ebook, probably due to the amount of white on the page. Standard touchscreen pinch/spread function allows you to adjust the text size to your own requirements when web browsing. I assume this is adjustable in the ereader function too, though haven't worked out how just yet. Having watched a few film trailers and Youtubes I think if you are planning on using your Kindle for videos and films you might be better off with the HD version as moving images didn't seem quite as crisp as static web browsing.

Kindle Fire has an impressively quick response time with minimal lag as you scroll through web pages (though whether this remains the case as content is added we will have to wait and see). It's easy to open new tabs, bookmark pages etc, and all the sites I've visisted so far - BBC News, Facebook, MSN and so on - all nicely displayed/configured for this size of tablet.

I will say that I did struggle to get wifi connected initially (the format of the wifi password seems more important to Kindle than it did to my laptop or iphone, both of which happily accepted the short code on the router/modem. For the Kindle, I actually had to find the full code on my laptop control panel and enter it in that exact format for authentication to work). Once up and running I didn't find all the features of the Fire quite as intuitive to navigate as I might have expected - even as a long time iphone user used to touchscreen technology.
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24 of 25 people found the following review helpful
5.0 out of 5 stars best birthday present ever 28 Nov 2012
By juliekh
Configuration:With Special Offers
as i already had a kindle ,which i must admit i didn' t use much preferring a proper book ,I was a bit flummoxed when presented with my new kindle fire for my birthday, thinking this too would be a little used item. How wrong could i be ? I no longer have to fight with the rest of the family for use of the ipad as everything I could do on there I can do on the Kindle Fire and it's all mine! IT IS SO EASY TO USE - internet on the move, instant email, books at my fingertips - am absolutely thrilled to bits.
Just after I received it I flew to Australia and the battery lasted to halfway between Singapore and Oz! At such a fantastic price don' t think twice get one and ditch your old kindle for one of these you won' t be disappointed.
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365 of 398 people found the following review helpful
5.0 out of 5 stars Does what it claims 22 Nov 2012
By ElaineG TOP 50 REVIEWER
Configuration:With Special Offers|Verified Purchase
The Kindle Fire is not an Ipad - but then again it doesn't claim to be, what it is is a very handy little toy, that does what it says on the tin - and seems to do it very nicely. Already having a Kindle 4 (which I love), I wanted something that I could use for cookery and reference kindle books, browse a bit on the sofa without having to go to the PC, and take advantage of the apps and games to keep the kids amused on journeys - and it ticks all the boxes. I would suggest that if you are thinking of buying one, read up about it properly first, read the Kindle forums on Amazon and in other places, and make sure that it is what you are looking for. I put together a checklist of things that I would want to do when it arrived, and have had no problems. I do see people saying that things like Iplayer do not work - they do work, but you need to be sure in your head how to get them to work first - this is best done by reading up about it first.

When it arrived, I turned it on and it was set up and all ready to go within minutes - it found my wifi router, password was installed and off we went. We have since had no problems whatsoever hooking up to other wireless systems and got round the lack of 3G by tethering it to my windowsphone very easily.

First thing I wanted was BBC Iplayer - so found the app in the app store, downloaded and installed it with no problems and opened it up. When you open Iplayer for the first time you are directed to download BBC Mediaplayer - it is very simple to do and from that point on you can watch TV programmes on Iplayer with no problem at all (and no need to worry about lack of Flash).
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